Latium’s Councillor for Tourism Valentina Corrado: tourism is on the upswing. Plans for the US market

Wednesday, 13 October 2021 10:00

The first signs of recovery, harmony between industry players, plans for a relaunch, promotions and marketing: these are the guidelines for a return to pre-pandemic tourism levels in the region says Councillor for Tourism and Local Authorities of the Lazio Region Valentina Corrado who says new investments will be made to promote the region on international markets.

A region to be discovered and enjoyed in all seasons

"The summer season that has just ended showed the first signs of recovery. Working together with the various trade associations we are committed to supporting the sector with investments of €15 million. "Our aim is to attract new tourist segments by creating a different identity for the region and giving visibility to lesser known attractions in the five provinces - to be enjoyed in all seasons – like spas, lakes, food and wine, villages, our coast and religious itineraries.

The Latium region is a multi-faceted and safe destination

Data from the VisitLazio portal show that neighbouring countries and also long-haul markets like the USA are interested in the region as a holiday destination,” said Corrado. “Latium is perceived as a safe destination thanks to the success of the anti-Covid vaccination campaign, and so we are concentrating on training to boost the quality of hospitality and we are working with the various federations, associations and operators to focus on strategic segments such as major events, weddings, motor racing and sport”.

Appealing to international markets

The Region has developed a €5 million plan of enhancement and local marketing to participate in Italian and international fairs, and to promote the Lazio brand and its diversity by investing in campaigns in the Italian and international media. The goal is to boost the appeal of the brand on foreign markets, favour seasonal adjustment and respond to the needs of a tourist who is increasingly attentive to sustainability and the quality of the services offered.  The Più Notti. Più Sogni offer consists of two formulas. The first offers one free extra night for every three booked and the second two free extra nights for every five nights booked. The offer has been extended to November 30, 2021. "We are reviewing our initial plan to run into next year, and we are adding a series of services that will involve travel agencies and tour operators".

Rome is a candidate for Expo2030

Italian Prime Minister President Draghi recently announced that Rome will put forward its candidacy for Expo 2030 and Rome is ready for the challenge said Councillor Corrado  "This is a unique opportunity for tourism in our region, with a major spinoff on industries and jobs.”

 

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