Mir. Hidden Italy and authentic experiences off-the-beaten track

Wednesday, 29 September 2021 11:16
Mir Tour Operator - Maranello - Ferrari Maranello - Ferrari prancing horse statue

The Italy of fables and traditions, of authentic small towns and charming villages, of suggestive pathways among vineyards, of hills and glimpses of the coast, to be enjoyed perhaps on a bicycle. Mir, Mediterranean Incoming & Representatives, founded in 1997,  promotes Hidden Italy.  "Our tours are aimed at a foreign target, in paricular Americans who love to discover the most authentic side of Italy,” said founding partner  Stefano Corbari.

Slow tourism and authentic experiences

The key to Mir’s offer is how every last element in an area is studied to make sure that visitors stay in contact with nature as they discover local arts and crafts in villages, and enjoy food and wine and also cycle tours. "These are the experiences foriegn visitors love,” continued Corbari. “We have all the answers for groups and individuals who want to experience slower tourism, discovering Italy through authentic experiences.”

Ferraris, wine tastings and local specialties

Mir also offers tours of the Via Emilia, featuring motor racing and gastronomy, visiting some of the most famous car factories in the world, or speeding across the hills of Maranello in a Ferrari. "We have many tours that feature food, for example to see how balsamic vinegar or organic Parmigiano Reggiano are produced,  to enjoy tastings in wine cellars in the area and delight in the cooking of local chefs in villas in the countryside.”

Value Packages

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