Naples took centre stage at Milan’s BIT 2025 show, with the third most visited city in Italy focusing on events and preparing to welcome increasingly diverse forms of tourism.
Naples had 14 million visitors in 2024
“A city like Naples – the third most visited in Italy with over 14 million tourists, and a significant growth compared to the 12.5 million of 2023 – is at the BIT to showcase the strategies and actions we are implementing to capture new targets,- said Naples’ tourism councillor Teresa Armato. -Naples is undergoing an extraordinary transformation: from a city of passing traffic to a destination of international importance and charm. A valuable role is played by the DMO, which allows us to develop concrete promotional activities and diversify, reaching out also to international markets,” said Armato who, together with Professor Valentina della Corte, head of the DMO, presented “Naples, a New City”
Piazza del Plebiscito in Naples
Naples is celebrating its 2,500th anniversary
Events will play a leading role this year, starting with the upcoming celebrations for the 2500th anniversary of the founding of Naples, coinciding with the Jubilee Year and featuring tours of convents and monasteries, and a cultural programme of theatre, music, visual arts and literature. The “See Naples and Die” format will continue to promote lesser-known itineraries, helping to decongest the historic centre, and better distribute tourist flows.
The city most clicked by Italian visitors with cars
In 2024, the city’s main inbound markets were France, the United States, Germany, Spain and the United Kingdom. Only recently Parclick.it, the leading car park portal in Europe, defined Naples as the Italian city most clicked on by Italian visitors, with a 19% increase in demand compared to the previous year and fourth behind Paris, Amsterdam and London.
Beijing and Tokyo flights for Naples in 2026
Capodichino Airport ended the year with 8,900,000 international visitors and from 17 May Air Canada will operate Montreal-Naples direct flights for the summer. Naples Municipality has announced that work is underway to expand Capodichino Airport, and that direct flights from Beijing and Tokyo will be launched by 2026.
