Experiential, and diversified seasonal proposals as a cure for Italy’s tourism woes 

Monday, 25 October 2021 15:01
Valentina Corrado Valentina Corrado

Experiential tourism and a series of tourism proposals in the Latium region were discussed at an event entitled Rome is, new travel experiences in and around Rome organized by CNA Roma for a group of Italian and international stakeholders, journalists and buyers.

“We have created new destinations and travel experiences”.

"We are facing a real challenge. We have to bring Rome and our region back to the center of tourist flows,” said Regional Tourism Councillor Valentina Corrado. “In recent months we have worked with stakeholders, and in particular with the trade associations, to create and enhance new destinations and travel experiences.”

Stefano Di Niola, Secretary CNA Roma said the strategic vision is for a new industrial model capable of enhancing interconnections and creating a virtuous circuit of players who can provide quality hospitality.

Roma is TTG Travel Experience

Enhancing the activities of key players 

"We have worked to enhance the activity of thousands of hospitality artisans and other players,” added Marco Misischia, President CNA Turismo Roma. “From small and medium-sized entrepreneurs in key sectors for tourism, such as travel agencies and tour operators, to the food, catering and crafts industries.”

Solutions for overtourism 

Repeater and quality tourism, longer stays, the redistribution of flows, seasonality, the need to stretch overnight stays, avoid hit and run tourism, and the opportunities offered by experiential tourism were all debated. As was the overtourism in Italy’s great art cities that forced administrations to adopt solutions like turnstiles, entry tickets, and tourist tracking.  Experiential tourism and diversified seasonal proposals are two ways to overcome these issues, it was said.



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