Human Company is entering summer 2025 having invested €37 million to improve facilities and services.

All facilities in Tuscany, Veneto and Lazio will reopen 

The company will reopen all its facilities in Tuscany, Veneto, Lazio and Luxembourg. In addition to the campsites in town, the Fabulous Village and Plus Florence, which are open all year round. Six other villages belonging to the group and Palagina have been back in operation since 18 April and on 24 May, it will be the turn of the hu I Pini village in Lazio to open

“Listening carefully to the needs of guests”

“We have started the new season with a significant investment plan designed to further enhance and improve the quality of our facilities and services,- said Domenico Montano, general manager of Human Company. -The satisfaction of our guests remains at the heart of everything we do: every initiative is based on listening carefully to their needs, and translates into increasingly authentic experiences and inclusive personalized offerings. Furthermore, we are continuing our commitment to creating positive synergies with local communities, to ensure that our facilities are increasingly open and connected with the areas that surround them. Our villages and campsites in town are the ideal base for discovering the micro-destinations where we operate, places that are sometimes not as well-known but definitely worth exploring."

Human Company hu Norcenni Girasole village

A specific focus on design and sustainable materials

The group has invested over €37 million to further improve its facilities and services, including the renovation of its accommodation park, which accounted for €13 million of the total investment. Three hundred new mobile homes have been installed, with a specific focus on design and sustainable materials, such as eco-friendly fibre cement used to clad the latest generation of accommodation.

Improving wellness and sport facilities

This year Human Company will introduce important improvements to its ∫services, starting with wellness and sport. For children the Net Experience, an area of suspended nets suspended between trees, will be expanded at the hu Park Albatros village, while at the hu Altomincio village, the tree experience will be enhanced with the addition of the Kaa trail, designed for guests under the age of three. Adults, on the other hand, can enjoy an adrenaline-filled experience at the hu Norcenni Girasole village with the new zipline in the adventure park or at the hu Montescudaio village with a fitness itinerary.

Quality time and inclusive content  

Particular attention is paid to activities and experiences, which have evolved over the years towards an increasingly broad and engaging vision: that of edutainment. The aim is to create quality time with a mix of inclusive content designed for the needs of all age groups, revolving around fundamental values such as the promotion of the local area, artisans and traditions, and the promotion of nature and seasonality. One of the great new features of the season for nature lovers and an example of edutainment is Nature Hub, an interactive area dedicated to discovering the environment and biodiversity. This new experience, available at the Altomincio Village, Montescudaio Village and Park Albatros Village, allows guests to enjoy moments in close contact with nature.

Volare, the ITA Airways loyalty programme has reached the milestone of three million members in its first three years of operation. 

The launch of the Award Ticket

“Reaching three million frequent flyer members in just three years is a testament to the trust and enthusiasm our customers have in Volare,- said Emiliana Limosani, CEO of Volare and Chief Commercial Officer of ITA Airways. -It is a milestone that we celebrate with pride but also with responsibility: that is why we are excited to launch the Award Ticket feature, which makes the value of the programme even more tangible, transforming accumulated points into memorable travel experiences. We are committed to continuing to innovate in order to offer our members an increasingly rich, transparent programme that is tailored to their needs."

Paying the full cost of a ticket with points 

The Award Ticket can only be obtained using non-qualifying points accumulated by Volare programme members. Based on dedicated fares, the award ticket will allow members to travel by paying the full cost with their points, net of taxes and fees to be paid in currency. The Award Ticket is available in different travel classes, Economy, Premium Economy and Business, and guarantees the exclusive benefits offered by Volare, depending on the member's status, such as lounge access or additional baggage allowance, in addition to the benefits of the selected class.

In the skies of Sicily and Campania, Flying Over Art transforms a hot air balloon flight into an unforgettable experience.

Hot air balloons over Sicily and Campania

Every trip is an opportunity to discover the treasures of the area from a privileged perspective with culture, nature and emotion blending in perfect harmony. The word “art” encapsulates the essence of what this tourist hot air balloon company celebrates and shares in the two regions where it is based and offers its services.

Also for special celebrations

In addition to free flights, “braked” flights are also available, offering the chance to experience unique sensations. From private celebrations, such as marriage proposals and anniversaries, to institutional events, flying transforms every occasion into moments of pure magic and wonder. Volare sull'Arte (Flying Over Art) also collaborates with municipalities, institutions and companies, helping to promote the area and create exclusive events where art and the sky meet.

Environmentally friendly and no direct emissions

These are environmentally friendly flights, because it is not only an extraordinary experience, but also a sustainable choice. Hot air balloons are an environmentally friendly means of transport, using hot air without direct emissions. The use of high-efficiency propane and practices aimed at reducing our ecological footprint make every flight an example of responsible tourism.

Certified pilots and strict maintenance protocols

Behind every flight there is a team of experts united by passion. Nestore Criscuolo, pilot and crew manager, leads every adventure in the sky, flanked by Vincenzo Capitelli, pilot and technical manager while Emma Taricco, hotel industry expert and sales manager, brings her strategic vision. Roberto Formato, management engineer and tourism manager, specializes in marketing strategies and destination development; Rosanna Longobardi, public relations expert, helps consolidate the brand's visibility, while Antonella Martino, architect and crew member, adds a creative and technical touch to operations. Maximum safety is guaranteed thanks to ENAC-certified pilots and strict maintenance protocols, and every experience is covered by specific insurance policies to offer passengers complete peace of mind.

The new Frecciapoints dedicated to assisting Trenitalia passengers are now fully operational at Milano Centrale station.

Soon opening in Rome, Naples and Florence

These Frecciapoints help passengers with ticket changes, information and service requests, and after Milano Centrale, by the end of May, they will be installed in the stations of Roma Termini, Napoli Centrale, Bologna Centrale and Firenze Santa Maria Novella.

Bringing travellers and service staff into direct contact

Always functional, but with a linear and rational design, they have been designed keeping in mind that arriving at the station is an important part of the customer experience. So the new Frecciapoints are immediately recognizable and are designed to bring travellers and service staff into direct contact. The unique geometric shape, the Frecciarossa-coloured walls, and the large glass windows on three sides also make the new Frecciapoints a landmark in the station landscape. Thanks to the inviting transparency of the glass wall, they provide access to information and assistance services that, through a relaxed approach, allow easy and direct dialogue with Trenitalia staff.

Integrated with self-service ticket counters

The interiors are also an interesting new feature. The lighting is carefully studied to create a favourable working environment and is a distinctive point of attraction for the traveller. Another key point is modularity. Flanking each other in stations requiring a major presence, the new Frecciapoints offer ease of installation, a minimal footprint and the possibility of integrating self-service ticket counters on the outer walls for quick resolution of customer needs and a reduction in queues and waiting times.

Safety for staff and users

In line with today's indispensable sustainability requirements, the latest generation of Frecciapoints is designed to be long-lasting, repairable or customized directly at the station, significantly reducing transport costs and guaranteeing prompt intervention. Another crucial aspect in stations is the safety for staff and users, which the new Frecciapoints safeguard with the robustness of the structure and the hermetic closure during downtime.

Italy dominates the luxury tourism sector as the Top Global Destination 2025, ahead of Greece and France, as was underscored by ENIT at the recent ILTM Latin America.

Honeymoons and shopping tourism are growing

Italy also leads the way in honeymoons, ahead of destinations such as Bali, Polynesia and the Maldives, and shopping tourism is also growing with more than 2 million tourists (+7%) and a contribution to GDP of over €2.5 billion Enit S.p.A. the Italian Tourist Board continues to play a leading role on the international stage and was present at the ILTM Latin America in São Paulo, Brazil, a leading trade fair for the luxury travel sector, which attracts exhibitors and visitors from all over the world.

Rome is the top global destination 2025 

The luxury sector is fundamental to Italian tourism. As shown by the latest data from Virtuoso's Luxe Report 2025, Italy tops the ranking as Top Global Destination 2025, ahead of Greece, France, Japan and Croatia in the top five. At the city level, Italy also makes it onto the podium with Rome among the favourite destinations (beating cities such as London and Tokyo).  Another Italian record is linked to honeymoons: Italy ranks first in the ranking dedicated to Honeymoon Destinations; a significant result that highlights our artistic and naturalistic gems, chosen by travellers from all over the world to celebrate a special occasion such as a wedding. In this ranking Italy beats highly sought-after destinations such as Greece, Bali, Polynesia and the Maldives.

Ivana Jelinic

“We are creating value for Italy” says ENIT’s CEO Jelinic

Luxury tourism and shopping tourism are therefore growing phenomena that generate value in Italy: in 2024 alone, there were more than 2 million shopping tourists, an increase of 7% compared to pre-Covid. The data from the Shopping Tourism Monitor, of which ENIT is a partner, confirm the economic importance of this sector. The value of shopping tourism is projected to reach $327.8 billion by 2027 globally. In Italy, the direct contribution of shopping tourism to GDP exceeds €2.5 billion, with China and the United States remaining the target markets.  “We are promoting our tourism offering in key markets such as the United States and Latin America. There is strong demand for luxury stays and shopping experiences, and it is our job to respond to these needs of international tourists in order to create value for Italy,” commented Ivana Jelinic, CEO of ENIT.

The South American market is also growing

In 2024, over four million US visitors stayed in Italy, accounting for 4.6% of total international arrivals and generating 33.7 million overnight stays with a total expenditure of approximately €6.5 billion.  This positive trend is expected to continue to create value for the current year: between April and September 2025, approximately 1.65 million passengers from the United States are expected to arrive at Italian airports (94% on holidays), an increase of +10.7% compared to 2024. The situation is similar for the LATAM market: between April and September 2025, 334,200 airport passengers are expected from this area, an increase of +10.6% on 2024 and with Brazilian, Argentinean, Mexican and Chilean tourists leading the field. 

The province of Trapani in West Sicily will host eighteen international tour operators from 8-12 May.   

B2B meetings and workshops

The tour, organized by the Tourist District of West Sicily, is to promote the destination and to give local operators the opportunity to present their varied offer of services during a series of B2B meetings and workshops to be held on Friday in Marsala. 

Three different itineraries

The international buyers come from Lithuania, Romania, Poland, Spain, Holland, Turkey, Sweden Belgium, the United Kingdom, Croatia and Canada. Three parallel programmes are planned with tours that embrace the entire province and provide experiences of outdoor tourism, well-being and green tourism. One group will focus on the area of Castellammare, Segesta, Calatafimi, San Vito Lo Capo and Buseto; another on Trapani, Erice, Valderice, Custonaci, Paceco and Misiliscemi; and the third on the Mazara, Marsala, Gibellina and Salemi area.

Business meetings at the Baglio Oneto Resort in Marsala

On Friday there will be workshops and B2B meetings for the 18 buyers who will meet local operators from all sectors of the industry in the Baglio Oneto Resort in Marsala. The day will continue with a visit to the Ettore Infersa salt pans in Marsala, and it will conclude in true Sicilian style with a welcome dinner on the islet of Mothia.  

“Aimed at extending and diversifying the tourist season”

“This will be an important opportunity not only to promote the territory but also for the interaction between international buyers and local operators, the result of many relationships acquired over the years,- said Rosalia D'Alì, president of the Tourism District.  -It is also aimed at extending and diversifying the tourist season towards a user base, particularly European, that loves to travel out of season and chooses our area as a place of wellness with unspoiled nature and a slow pace.”

EasyJet has made its debut at Rimini and San Marino Airport with the arrival of its first flights from London Gatwick and Basel.

Flights for the Romagna Riviera

The new routes, announced last November and now operational, will be available twice a week – every Wednesday and Sunday – allowing international travellers to reach the Italian Romagna Riviera.

38 aircraft in four Italian bases

Rimini thus joins the airline's network, further confirming the importance of the Italian market: easyJet has 38 aircraft based at four bases in Milan Malpensa, Naples, Milan Linate and Rome Fiumicino, and operates to and from 19 Italian airports for a total of approximately 260 routes.

Rimini: 40,000 seats this summer

“With the new flights to Rimini from London Gatwick and Basel-Mulhouse-Freiburg, easyJet confirms its commitment to boosting Rimini's international connectivity and supporting the growth of the area, providing 40,000 seats for this summer,- said Lorenzo Lagorio, country manager of easyJet Italy. - We are confident that this collaboration will contribute significantly to supporting passenger mobility in the area and promoting the Romagna Riviera as a tourist destination for European passengers.”

Rome’s hotel industry hit new record-high prices on the eve of the day of the funeral of Pope Francis. 

The eight highest average daily rate ever

It was the strongest performance of 2025, marking an extraordinary moment for the city’s hospitality sector, according to data from CoStar, a global leader in property analytics and real estate marketplaces. The city reached its peak on 25 April, the night before the Pope’s funeral, with hotel occupancy soaring to 88.8%, an average daily rate (ADR) of €351.13, and revenue per available room (RevPAR) hitting €311.90. These were the highest figures recorded in Rome so far this year. And the ADR marked the eighth-highest daily rate ever tracked in Italy’s capital city.

In the centre of Rome average rooms rates were €786,89

The momentum then carried on into the day of the funeral itself, on 26 April, when room rates and RevPAR remained exceptional at €336.45 and €285.25 respectively. These were the second highest of the year, and occupancy stood at a strong 84.8%. On the day of the funeral all Rome’s hotels saw double-digit growth in ADR, with those in the centre of the city posting a remarkable 42.1% year-over-year increase, with average room rates climbing to €786.89.

The trend shows no sign of abating

One unusual factor in all this was how short the notice was, with the funeral coming just five days after the Pontiff’s death. This meant that, unlike major events like concerts and sports tournaments where it is possible to plan months if not years ahead, the sudden demand surge left little time for both travelers and hoteliers to prepare. And the trend looks like continuing as on 7 May, the opening day of the Conclave to elect the new Pope, it is expected to see Rome’s occupancy at an impressive 84.2%, which is the highest figure forecast over the coming three months.

Condor is breaking into the Italian market by stepping up its operations.

Flights from Germany to Italian airports

After launching its direct flight from Frankfurt to Rome Fiumicino at the beginning of April and its route to Palermo, which connects Sicily to Germany via Rome and then to the rest of the world from Frankfurt, the airline is expanding its network for summer 2025. Starting in May, there will be two daily flights between Frankfurt and Milan Malpensa, in addition to the daily flight between Frankfurt and Rome Fiumicino.

No longer just summer destinations

Frankfurt is connected daily to Palermo via Fiumicino, five times weekly to Olbia and twice weekly to Lamezia Terme - two summer destinations that Condor has been flying to for many years. Düsseldorf is connected five times a week to Olbia and twice weekly to Lamezia Terme. The Munich-Olbia connection operates five times weekly, the Munich-Lamezia Terme connection twice a week, and Condor operates between Nuremberg and Olbia twice weekly.

“Next year, we expect to exceed 10 million passengers”

“We fly where our passengers ask us to fly, but also where we have great partners in our network,- says Peter Gerber, CEO of the German carrier. -Italy is one of our most important markets outside the German- speaking countries and we have many Italian passengers flying with us, especially on long-haul routes.

Revenue is over €2 billion. This year, we have operated 43,000 flights, carrying 8.5 million passengers, with a load factor of 89.5%. We have seen 45% growth on long-haul flights compared to the pre-Covid period. Next year, we expect to exceed 10 million passengers.”

Looking for new slots at Linate, Venice and Florence

Italy is becoming a strategic hub for short-to medium-term development: “Condor is now looking to the future in Italy: we are waiting for new slots to become available at Linate, but also at Venice and Florence. We are looking for a new partner and are represented on the peninsula by two key figures with extensive experience in the aviation sector: Lorna Dalziel, area manager for Italy, and Vittoria Luciano, marketing manager for Italy.”

“We have Europe’s youngest fleet”

“Following the bankruptcy of the Thomas Cook group and the pandemic, we decided to invest in improving our aircraft and in-flight services. The growth of our long-haul services has led to a focus on the customer experience. At the heart of everything are our aircraft: a fleet of 18 A330-900s that are between one and two and a half years old. Condor currently has the youngest fleet in Europe, configured with a spacious business class, the best available when flying from Germany or Austria. We have a brand- new product, with new seats and excellent service. This is also reflected in our customer feedback. The A330 also has ample space for cargo transport, thanks to these aircraft, we have re-entered the cargo market.”

The A330neo is the greenest aircraft in existence

Sustainability is part of Condor Airlines' mission, and from 2024 the carrier will operate long-haul flights exclusively with the A330neo, “the greenest aircraft in existence”, guaranteeing a 20% reduction in CO2 emissions and 60% less noise pollution.