Langhe, Monferrato and Roero are a single territory and preservation, diversification and innovation are cardinal objectives, says tourist agency director Bruno Bertero.
Sustainable tourism is a benchmark
“We are working on complementary levels, and on different tourist segments," says Bertero, who took over last year as director of the Langhe, Monferrato and Roero Tourism Agency. “Our strategies are directed towards the identification of a feasible action plan to promote sustainable tourism, starting from the base and aiming at product diversification.”
“We have to maintain that balance recognized by UNESCO”
The products for which the area is famous go from white truffles to wines, and they have made it a destination of gastronomic excellence on the national and global scene. Another fundamental element that distinguishes the destination is its nature, and in 2014 it was given six UNESCO awards. "The UNESCO recognition underlines the importance of preserving and protecting the territory which is the real challenge for the future.. We must ensure that the destination in its fragility is able to maintain that balance recognized by UNESCO."
Unique landscapes and places of distinction
The UNESCO awards consist of four highlighting the special link between the area’s variety of grape, terroir and winemaking techniques. The other two are for places of particular distinction: wonderful landscapes shaped by the combined action of nature and man, gentle hilly expanses dotted with vines as far as the eye can see, ancient villages surrounded by meadowlands, and imposing castles perched on hilltops.
Luxury hospitality accommodation
“We have a wide range of hotels, and our tourism rentals market is of a high level. But, while renting to tourists can earn much more than renting to residents, it inevitably leads to depopulation. We must maintain a balance as the cultural factor provided by the resident community is extremely important, we know only too well what happened to Venice. Our hospitality facilities provide luxury in small places, a luxury of experiences that responds to a demand for exclusivity, and it is appealing to visitors who know how to spend but expect quality.”
