In 2021 IHC, the Italian Hospitality Collection, engaged in major restyling projects and the international rebranding of many of its properties. Three new brands were launched including the Baia di Chia Resort Sardinia which last summer became part of the Curio Collection by Hilton.
The Laguna Hotel, in the same complex as the Chia Laguna Resort, was rebranded a Conrad Hotels & Resorts with the new name Conrad Chia Laguna Sardinia. And the Grotta Giusti Spa Resort, in the Tuscan countryside, became a 5-star and part of the Autograph Collection by Marriott International.
Restyling by international design studios
The various restyling projects were carried out by international design studios. The Baia di Chia Resort Sardinia and the Conrad Chia Laguna Sardinia were subjected to an impressive renovation with the rooms, the outlets and all the public areas signed off by the Marco Piva Studio in Milan. The Grotta Giusti, with its historic 19th-century villa in a centuries-old park, has been restored to its former glory and now has a new high-end spa due to open in April. Last year also saw inauguration of the renovated San Casciano dei Bagni Spa Resort in Fonteverde, after the restyling by the Milanese firm Garibaldi Architects.
New head concierge service
In terms of performance IHC registered record numbers especially in its Tuscan spa resorts with results higher than 2019 levels: Fonteverde and Bagni di Pisa, in particular, exceeded the annual budget by more than 20%. Le Massif in Courmayeur, reopened its the Lm38 restaurant curated by Michelin star chef Alfredo Russo, in December and was sold out into the first month of 2022. The 2021 summer season also went very well, thanks to the introduction of the head concierge service offering a wide range of personalized winter and summer activities.
Additional security measures were introduced
Group Director of Operations, Marcello Cicalò explained: "It’s been a busy year full of challenges and we can be satisfied with the results. I thank the whole IHC team for the great commitment they have shown, given the difficulties we faced. In the final part of the year we found ourselves managing a new wave of infections, and we implemented additional security measures in all our hotels. My wish is that 2022 can be the year of rebirth for tourism in Italy and around the world.”
