The magic of the Amalfi Coast
The Amalfi Coast dresses up for Christmas, offering an unforgettable experience of lights, traditions and seascapes. Salerno, with its famous artistic illuminations, is the starting point for exploring the villages along the coast, with their Christmas markets and nativity scenes. Positano becomes an open-air disco for the New Year's Eve party on the Spiaggia Grande, while Amalfi enchants with entertainment, music and typical sweets such as zeppole and struffoli. A ferry trip along these routes means enjoying the beauty of the winter sea and stopping off in destinations rich in charm and tradition.
Naples and the festive atmosphere of Ischia
Naples, the beating heart of the festivities, welcomes visitors with its markets in Piazza Dante and the unique handicrafts of the Neapolitan nativity scenes. It is also the ideal starting point to reach Ischia, which comes alive with unmissable events such as the living crib in Panza and the treasure hunt in Forio. The little island, with its winter landscapes and Christmas traditions, is perfect for those seeking a getaway and they can also discover the Medieval Castle of Lettere with its Christmas market.
Sicily in winter: nativity scenes and markets
Sicily in winter surprises and fascinates. Palermo celebrates Christmas with the Family Christmas, a unique event with merry-go-rounds, markets and the Father Christmas Village and living nativity scenes. In Gangi the traditional nativity scene comes to life in an evocative setting, while Montalbano Elicona hosts one of the most popular living nativity scenes on the island. From Milazzo it is possible to explore the Aeolian Islands, where Lipari celebrates the arrival of Father Christmas by boat.
A journey of tradition and relaxation
With Ferryhopper every journey becomes an unforgettable experience. From buying digital tickets to exploring multiple destinations with multi-trip solutions, Christmas becomes an opportunity to experience the sea, traditions and festivities in an original and sustainable way. What will be your next Christmas destination?
The Italiabsolutely case history
ItaliAbsolutely, the Travel Group’s innovative editorial project, was among the case histories presented during Rome Future Week at “Rome 2025: the hospitality paths that are shaping the capital”.
“The first project in English for inbound tourism”
Monica Lisi, Italiabsolutely’s project lead, has explained that the portal, which has the patronage of the national tourism board ENIT for its role in promoting Italy around the world, was launched over three years ago and is the first editorial project entirely in English dedicated to inbound tourism to Italy. “We wanted to give an authoritative and accessible voice to professionals specialized in inbound travel to Italy, providing them with an indispensable working tool to sell the destination, and keeping them up to date on the latest news and products.”
“AI streamlines business efficiency”
The moderator Claudiana Di Cesare kicked off by saying that Rome must become the symbol of a new era of intelligent tourism. “The capital is capable of forecasting, governing and harmonizing the influx of tourists, preventing the risks of overtourism, fostering a healthy balance between attracting visitors and safeguarding the well-being of local communities.” Edoardo Colombo, president of Turismi.ai, the Italian association for artificial intelligence in tourism added that AI can personalize the tourism experience and streamline business efficiency. “AI makes it possible to analyze data, predict tourist behaviour and optimize marketing strategies, thus making the stay more rewarding for visitors.”
Overtourism is a growing concern
Barbara Antonucci, director of the Master in Tourism at Roma Tre Universaty, speaking about the phenomenon of overtourism said “it is a growing concern in many tourist cities, just look at what has happened in Venice. Uncontrolled mass tourism risks transforming historic centres into a sort of theme park emptied of their authenticity.”
“Hybrid hospitality to attract new markets”
The focus on the synergy between tourists, local businesses, and residents that forms a cornerstone of the new hybrid hospitality model, was brought up by Elham Firmani, co-founder of dotcampus, and by Enzo Carella, president of Federterziario Turismo and founder of Life Hotels & Resorts. “Hybrid hospitality is the key to attracting new markets and meeting the expectations of today’s travellers, who are increasingly seeking solutions that combine multifunctional spaces and flexible services. Rome is in a position to embrace this model of hospitality, establishing a link between work, study, leisure and cultural events as well as involving the local community, and thus favouring extended and more enjoyable stays.”
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The Europa Splendid is in the historic centre of Merano
An enchanted landscape where you can fall in love again, surrounded by mountains and the unique beauty of early 20th century Art Nouveau, Merano also offers traces of imperial splendour and Mediterranean influences mixed with Alpine traditions. The Europa Splendid is the ideal nest for a romantic and charming escape. Located in the historic centre of Merano, the hotel is rich in history with spacious interiors and a refined twentieth century atmosphere.
Gourmet dining and exclusive wellness packages
For a delicious Valentine’s Day treat, the Europa Splendid’s historic Liberty´s Bar & Bistrot is the ideal solution for couples seeking gourmet dining. For those who want a wellness break, Merano Spa is a short distance from the Europa Splendid, and offers exclusive treatments for couples, such as the Sissi Bath with South Tyrolean fragrances or the Special for Two package. Europa Splendid guests can also take advantage of VIP entry to the Merano Thermal Baths throughout the year, by booking directly on the site.
Prices: from 9 to 18 February 2024 the package includes 3 nights' accommodation with a welcome drink, starting from €213 per night in a standard double room. For information: www.europa-splendid.com
Winter walks, fine dining, and pampering in the spa
History enhanced by contemporary design awaits guests in Steinbock Castle’s 12 luxury suites, three restaurants helmed by Tomek Kinder (two Gault-Millau toques), and two stubes. During the winter months guests can enjoy invigorating walks or snowshoe hikes through dreamlike scenery, among snow-covered peaks and forests or in the alpine pastures. Back at the hotel they can treat themselves to romantic pampering in the exclusive Private Spa, and enjoy a wide selection of whiskies and spirits in the Honesty-Bar, or a cigar in the Cigar Lounge.
The Festive Atmosphere Package includes dining options
The Festive Atmosphere Package includes three overnights in a suite, three royal breakfasts, one 5-course Alpine dinner of choice, two fine dining dinners in the Defregger Stube as well as early check in and late check out. From €1,250 for two people.
Two charming properties for restful breaks
Relaxation, a peaceful setting, and all the conditions necessary to enjoy a wonderfully restful and sleep-filled break is what you find in these two charming properties: Locanda in Tuscany, close to Siena, and Albero Capovolto near the stunning Costa Smeralda in Sardinia.
Country life, vineyards and lavender at Locanda in Tuscany
In the heart of the Val d'Orcia, a UNESCO World Heritage Site, Locanda in Tuscany is an old farmhouse in Siena’s countryside between Pienza and the hot springs of Bagno Vignoni. It has been transformed into a charming country resort with nine rooms and suites for a country-life experience in the quietness and charm of a typical Tuscan setting. There is a superlative view of a soft, green sea with a thousand shades of gold and clay, offset by the unmistakable silhouette of Tuscany’s characteristic cypresses, vineyards, olive trees, wheat and lavender.
Wooden bed frames for a better quality of sleep
Escaping from everything and everyone at Locanda in Tuscany you can relax by the beautiful panoramic swimming pool. The rooms are of different types, and have beds made by local craftsmen without the use of metal, to allow a better quality of sleep. The wooden-framed bed frame, in fact, insulates against electromagnetic pollution and is not an energy conductor, encouraging a good rest. For a perfect sleep, guests can choose between linen or cotton sheets, and in the morning, there is background classical music in the breakfast room.
Understated charm and a saltwater pool at Albero Capovolto in Sardinia
Suspended between the sea and the Gallura countryside, between heaven and earth, a stone's throw from the Costa Smeralda's most beautiful beaches, this family home has been transformed into a charming country and sea boutique hotel, with seven rooms and suites that have direct access to the infinity pool.
Feather pillows and an infinity swimming pool
Albero Capovolto is a place of understated charm. The rooms have evocative names, such as Respiro (Breath) and Intimità (Intimity) which are profoundly linked to relaxation. For a truly satisfying rest the hypoallergenic double pillows are 100% feather, and air, light and the scents of nature invade every room. Which is why to facilitate good sleep it was decided not to put TVs in the rooms. The choreographic saltwater infinity pool in the centre of the beautiful Mediterranean garden has relaxing views of the surrounding countryside. And after a healthy night's rest, the rich buffet breakfast with local products is to be enjoyed unhurriedly.
“Thanks to Alexa we are able to offer immediate feedback”
“Our commitment is to continuously innovate and provide our guests with the best possible travel and stay experience. Thanks to Alexa we are able to offer immediate feedback on all the needs related to their stay,” says Giorgio Palmucci, executive vice president of TH Resorts.
Services include room service and reporting malfunctions
Among the services available are music playback, room service, calling reception, managing check-out, getting restaurant recommendations, setting alarm clocks, booking internal services, and reporting malfunctions. As well as from improving the guest experience, hotels can use the device to promote and market internal services such as cross-selling, offers on restaurants, spas, or other related products and services.
"The first month of testing gave us great satisfaction,” Palmucci continues, - we were pleased to see how customers appreciated the ease of use and the opportunity to interact with our staff.”
Alexa for Hospitality speaks 14 languages
TH Group has no intention of ending the human relationship that remains at the heart of any hotel stay.
“Our true strength will always be a warm Italian welcome ,- says Palmucci. -We do not want to replace contact and services offered by staff, but support them in the most repetitive and mechanical activities. This innovation is great for everyone, our guests and our staff.” Properties must integrate the system into their network and Amazon charges a subscription fee to access the Alexa APIs, with the device responding in different languages. “Alexa currently speaks 14 languages, - says Gianmaria Visconti, Amazon Alexa country manager for Italy, France, and Spain.
“The device is among the top 10 most loved product brands in Italy”
Amazon has already launched Alexa Smart Properties for Hospitality in other countries, including the United States, the United Kingdom, France and Canada, and Italy is regarded as a strategic and mature country for the project's development.
“Last year there were eight billion interactions in Italy, as many as in the previous three years. This is a remarkable acceleration and Alexa is among the top 10 most loved brands in Italy.”
Daniela Santanché: pre-pandemic figures to be exceeded by 2023
“This is a necessary lever for tourism, we have to raise the bar,” said tourism minister Daniela Santanché at a press conference in Rome. “Demand is growing and the target group is more and more demanding. We must boost the quality of our services in order to compete. Moreover, the new leverage comes at a favourable time for the travel industry: 2023 will be the year when the pre-pandemic figures will be exceeded.”
Focus on investments from €500,000 to €10 million
The measure is aimed at hotels, agritourisms, beach and spa establishments, open-air accommodation facilities, marinas, and enterprises in the trade fair and conference sector. Medium to large investments between €500,000 and €10 million that focus on sustainability and digitization as well as on energy and earthquake-proof upgrading will quality. As will works to remove architectural barriers and for extraordinary maintenance, the construction of thermal swimming pools, and the purchase or renovation of furnishings.
Direct contributions and subsidized loans
Two forms of facilitation are envisaged: a direct contribution to expenditure granted by the Ministry of Tourism, and a subsidised loan, granted by the Cassa Depositi e Prestiti. Both will be granted on the basis of the project assessment by Invitalia. The subsidized loan must be combined with a market-rate bank loan of the same amount and duration, provided by a bank that is a member of the special agreement between the Ministry of Tourism, the Italian Banking Association and Cdp.
Growing international interest
According to the in-depth survey by Risposte Turismo with a group of tour operators there is growing international interest in Italy (55% of respondents). This figure is supported by recent feedback on wine tour bookings in Italy versus other competing countries (46% of respondents). The highest level of agreement (85%) is found in the feedback on the growing proclivity to spend more for this type of travel and experience.
The most popular food and wine regions
Tuscany leads the ranking of general foreign tourist preferences with 53% of the votes, followed by Piedmont with 29% and with Sicily and Veneto each getting 5%. Tuscany also came first in the rankings for the exclusivity of wine tourism destinations (39% of preferences) and the quality-price ratio (24%). The survey also highlighted the volumes of this tourism segment with a quarter of the operators polled already back to pre-pandemic sales levels and with a further 55% expecting to do so within the next year.
The need to boost online services
The survey also identified some areas where the Italian wine tourism system could be improved. 37% of the tour operators polled believe there is a lack of coordination among the players, while 29% believe the wineries' services and activities are too limited. Another area for improvement identified by respondents was the still-weak presence of the web and the absence of online services dedicated to tourists (availability, reservations, e-shops).
Sicily is now getting a lot of attention
“With Tuscany confirming itself as the best wine destination, - explains Anthony La Salandra, director of Risposte Turismo, - our study pinpoints areas that are getting a lot of interest. For example Sicily is being looked at from all markets, Piedmont especially by Europe and Apulia by America, followed by Friuli Venezia Giulia and Veneto.”
Il Mandorlo is a hotel in Baressa, in the province of Oristano, some 60 kilometres from Cagliari (Sardinia). The result of a careful renovation of ruins dating back to the 19th century, the property has the typical features of traditional rural Sardinian architecture, through the recovery of original materials such as stone and wood and the conservation of distinctive elements.
Il Mandorlo is divided into two units: the main one with eight guest rooms and common areas, the loggias, the courtyard, the dining room with the lounge and bar, the reception, and the terrace with solarium. One hundred and eighty metres away stands a typical historic house called Casa Cossu, from the name of the family that lived there originally in the second half of the 19th century. All the rooms have private bathrooms and are furnished in the style of traditional Sardinian craftsmanship. They are completed with handcrafted furnishings and accessories that echo the colours and symbols of Sardinia’s authentic textile traditions.
Il Mandorlo hotel is located a short distance from the main points of interest: the Giara Naturalistic Park, the UNESCO heritage site "Su Nuraxi", the Sardinia in Miniature Park and the starred restaurant of well-known chef Roberto Petza. The many local wineries in the area allow guests to visit their vineyards and cellars for wine tasting paired with local products.