For the first time in Italy the TH Group introduces Alexa Smart Properties for Hospitality. The system has been introduced to the TH Rome - Carpegna Palace, but the Group is considering investing in this technology more broadly to improve guest experiences.
“Thanks to Alexa we are able to offer immediate feedback”
“Our commitment is to continuously innovate and provide our guests with the best possible travel and stay experience. Thanks to Alexa we are able to offer immediate feedback on all the needs related to their stay,” says Giorgio Palmucci, executive vice president of TH Resorts.
Services include room service and reporting malfunctions
Among the services available are music playback, room service, calling reception, managing check-out, getting restaurant recommendations, setting alarm clocks, booking internal services, and reporting malfunctions. As well as from improving the guest experience, hotels can use the device to promote and market internal services such as cross-selling, offers on restaurants, spas, or other related products and services.
"The first month of testing gave us great satisfaction,” Palmucci continues, - we were pleased to see how customers appreciated the ease of use and the opportunity to interact with our staff.”
Alexa for Hospitality speaks 14 languages
TH Group has no intention of ending the human relationship that remains at the heart of any hotel stay.
“Our true strength will always be a warm Italian welcome ,- says Palmucci. -We do not want to replace contact and services offered by staff, but support them in the most repetitive and mechanical activities. This innovation is great for everyone, our guests and our staff.” Properties must integrate the system into their network and Amazon charges a subscription fee to access the Alexa APIs, with the device responding in different languages. “Alexa currently speaks 14 languages, - says Gianmaria Visconti, Amazon Alexa country manager for Italy, France, and Spain.
“The device is among the top 10 most loved product brands in Italy”
Amazon has already launched Alexa Smart Properties for Hospitality in other countries, including the United States, the United Kingdom, France and Canada, and Italy is regarded as a strategic and mature country for the project's development.
“Last year there were eight billion interactions in Italy, as many as in the previous three years. This is a remarkable acceleration and Alexa is among the top 10 most loved brands in Italy.”
