The Th Resorts in the north of Italy conclude the peak winter season with positive numbers despite the difficulties associated with the resurgence of the pandemic, with 60,000 visitors enjoying the company’s mountain resorts from the Valle d’Aosta to the Trentino Alto Adige.
Italians were up 15% but there were 20% fewer foreign visitors
Stefano Maria Simei, Th Group Commerical and Marketing Director said:
“Despite the pandemic we have seen strong numbers, at times we were even sold out, bringing us very close to the results of the successful 2019/2020 winter season. There has been a positive shift in Italian customers (+ 15%) but foreign visitors were down (-20%) compared to two winters ago. We have worked hard and we have rigorously applied all health protocols; our focus is always on safety.”
Efficient management of the pandemic situation
Th Resorts owns a dozen mountain resorts in the north of Italy, from Corvara, Sestriere and Madonna di Campiglio to Courmayeur, Pila, Marilleva, Passo San Pellegrino and La Thuile. Internal procedures in the properties ensure screening and an efficient management of quarantine for anyone testing positive for the virus.
“There have been Covid cases, but almost all of our guests were testing negative at the first quarantine testing deadlines. In cases of personnel quarantines, it was not easy to find replacements so we all worked overtime. Despite all the difficulties we can say that we made it.”
