With a €136 mln turnover and a new ThEvents Division the Th Group has entered the MICE sector. The new division is dedicated to travel agencies, promoting hotels that have the ideal characteristics and services for events and congresses.
On the website the area is under the ThEvents brand, which also encompasses entertainment, team building and tour activities. Th Resorts has six beach, six mountain and five urban properties.“Many of our properties are sold out”
"We launched the project shortly before the pandemic and to date we are posting encouraging results with many of our properties sold out, especially in the mountains, where incentive trips lasting a week are increasingly popular, combining for example work and skiing,” explains Francesco Cante, Th mice division manager, during the presentation at the Th Roma Carpegna Palace, the group's recent hotel with a MICE vocation.
Extending the seasonality of the resorts
The new section of the site is dedicated to agencies and PCOs: in addition to consultation, the facilities can be filtered with technical data sheets, focusing on locations and tailor-made services with local suppliers. It is also possible to request a quotation. Seasonal adjustment is another goal for the new brand.
"We are extending the seasonality of the resorts, creating a high induced income. We are also consolidating the School of Hospitality to improves our services even further, - says Mimmo De Pisa, head of groups and MICE Th Division. - We have posted a €136 million turnover and have new openings in Italy and abroad in the pipeline.”
