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Th Group. Things are on the move, and there could be a major hotel acquisition on the horizon

Wednesday, 02 February 2022 11:30

Things are on the move for the Th Group, and now there is talk of a new major hotel acquisition. With the ambitious five-year objectives announced at the launch of Baobab last October, the company is now gearing up for a real market coup in the hospitality sector.

Th OrtanoTh Ortano

Giuliano GaibaGiuliano GaibaThat is according to Managing Director and General Manager, Giuliano Gaiba, who said there could be an important acquisition operation on the horizon that "would make the Th Group the leading Italian hospitality operator, far distanced from the runner-up.”

Raising the current turnover of some €100 million to €400 million in five years

Four months ago Gaiba had hinted at a series of expressions of interest in possible mergers both in the hotel industry and in tour operating. Now two of those leads have become really hot. "They both concern hospitality. In the five-year plan the objective is to move from the current total turnover of around €100 million to €400 million in five years. The hospitality division would double from 100 to 200 million, and the potential mergers in the pipeline would bring this significantly closer over time.

Th has some 30 leisure and urban resorts

For now all the attention is on Italy where the group already has some thirty properties mostly in leisure destinations, although there are also urban resorts in Rome, Assisi and Venice. "Solutions that can be particularly interesting in terms of inbound flows - underlines Gaiba - because they allow us to combine stays in art locations with mountain and seaside vacations.” 

Guests come mainly from Europe, especially the UK, France and Poland

The international demand for hospitality has always represented an important share. "It stands at 20%-25% for beach resorts and 40%-50% for mountain properties with guests mainly from Europe, especially the UK, France and Poland. On foreign markets, in addition to direct bookings, we work a lot with the big global tour operators, with great profitability. We don’t expect any major changes in the immediate future, although we will be boosting our digital tools in line with the general strategy of the group."

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