Blu Hotels' restructuring plan involves hotels and resorts Tuscany and South Tyrol.
Revenues were up 10.7% on 2024
The Group closed 2025 with revenues of €84.3 million, up 10.7% on 2024. “The figures achieved in 2025 confirm the group’s growth and the consolidation of our position in the Italian hospitality market, The significant increase compared to the previous year shows our strength and our ability to attract tourist demand across all the main destinations where we operate,” said Nicola Risatti, chairman and CEO Blu Hotels.
A vision of hospitality based on excellence
EBITDA also performed well, amounting to €15.7 million compared to €14.6 million the previous year, representing a 7.6% increase. The occupancy rate of the properties also improved, standing at 70.88% in 2025, compared to 70.34% in 2024, an increase of 0.54 percentage points. “The results achieved allow us to continue with the major restructuring and modernization plan for our properties launched in recent years, with the aim of further raising quality standards and enhancing our guests’ experience, guided by a vision of hospitality based on excellence.”
Refurbishments and new areas
Among the most significant projects the Grand Hotel in Forte dei Marmi underwent a major refurbishment on the façade and entrance, as well as the creation of a new outdoor bar area. The restaurant has also been completely refurbished and is now the Aqua Forte Restaurant. Renovatio has also begun on the Blu Hotel Senales in Maso Corto, which will reopen in July with a new positioning and identity: the Blu Senales Active & Family Resort, set to become one of the leading destinations for family holidays in South Tyrol.
