Risatti, Blu Hotels is aiming to consolidate in Italy, and 2023 is off to a good start for Blu Hotels, with turnover 20% higher than this time last year.
The group counts some 30 properties
“By the end of the year we aim for an increase in overall turnover of around 10%-15% “, said the president and CEO of the company, Nicola Risatti. An excellent result compared to the €73 million reached in 2022, for a portfolio of around thirty properties. “In the last five years, thanks also to the intervention of CDP for the largest of our properties, the Blu Salento Village, we have acquired a third of the hotels already rented, and renewed the contracts of most of the others on a long-term basis.”
“We need to give more value to human resources”
For the CEO of Blu Hotels it is necessary to change the mentality of entrepreneurs in the sector: “We need to give more value to human resources. Our sector must try to be more attractive. It is certainly not easy, especially in a time of rising costs and with the huge burden of outside factors.”
Aiming for 6 to 7 months for the seaside season
Blu Hotels also has plans to extend its seasons. “In the mountains we are now able to guarantee a double opening, in winter and in summer – says Risatti. -For the seaside resorts, on the other hand, we are trying to reach seasons of six to seven months, so as to give continuity of employment to our best talents." The company is focusing on consolidating in Italy: “By focusing exclusively on Italy, the goal is to ensure stability in regards to turnover throughout the year.”
