Wellness is becoming increasingly popular, particularly in mountain destinations. And Blu Hotels, having posted a record 2022, on even higher levels than in 2019, is focusing on wellness with a series of innovations aimed at meeting the new needs of guests.
“Wellness is no longer just a niche market”
“We started with the Blu Hotel Natura & Spa in Folgaria: a 40-room hotel where we expanded the external area with outdoor pools and saunas,” says Manuela Miraudo, Blu Hotels’ events and communications manager. “And the Blu Hotel Acquaseria in Ponte di Legno's wellness area will be expanded in the near future. Even before the pandemic the trend was clear. It has, however, been accentuated by Covid: guests, particularly to our mountain resorts, are increasingly looking for relaxation in which the wellness component assumes great importance, it is no longer just a niche market.”
Ph credits: Blu Hotels
Increasing commissions for travel agencies
Blu Hotels has a portfolio of 30 hotels, spanning Lake Garda, Sardinia, Puglia, Tuscany, Calabria, and the mountains. Tourism operators, who account for approximately 20% of sales and are the focus of a special programme called Be a best partner, play an important role in its distribution strategies.
“We recognise increasing commissions for travel agencies based on turnover performance compared to the previous year,- says Manuela Miraudo. - Blu Hotels also organises ad hoc educational events for domestic and international trade partners.”
Collaboration with leading film production studios
“Last year the MICE demand was the best year ever, - concludes Manuela Miraudo. - Blu Hotels hosted a German film crew and another production in Puglia thanks to our collaboration with production studios like Netflix. Corporate demand remains strong, even if the last minute still reigns supreme even when it comes to incentives.”
