Blu Hotels has acquired the Sport Hotel Cristal in Maso Corto, Val Senales, for €6 million to create the Blu Senales Family & Sport Resort.
Expanding its portfolio of owned hotels
The group, which has been managing the hotel since 2006, is thus expanding its portfolio of owned hotels, confirming its commitment to enhancing high-end properties and offering solutions tailored to the needs of an increasingly demanding clientele. The Hotel Cristal will undergo significant renovation in 2026, thanks to the investment of over €5 million.
One of the most modern tourist complexes in South Tyrol
The project involves the complete refurbishment of the hotel and the creation, together with the Hotel Zirm (already renovated in 2019), of a single resort, the Blu Senales Family & Sport Resort, which is set to become one of the largest and most modern tourist complexes in South Tyrol.
Direct access to hiking trails and ski slopes
The new resort will have 145 spacious and modern rooms and will offer an innovative holiday experience, combining sports and wellness in an exclusive setting. It will be the ideal destination for families and sports enthusiasts looking for both physical regeneration and outdoor adventures. Its strategic location, with direct access to hiking trails and ski slopes, will allow guests to enjoy outdoor activities in
every season.
Areas for kids and a heated Olympic pool
The Blu Senales Family & Sport Resort will include large areas dedicated to children of all ages, two restaurants, conference rooms, a gym, a wellness centre with a swimming pool, saunas and relaxation areas, and a heated Olympic-size swimming pool.Great attention will also be paid to the F&B outlets with high-quality menus designed to satisfy the tastes of all ages.
“Transforming the Val Senales into an international tourist destination”
“The new resort will be one of the largest and most modern hotels in South Tyrol and will offer a perfect balance between wellness, sport and family holidays,- says Nicola Risatti, president and CEO of Blu Hotels. - Thanks to recent investments made by the ski resort, this project fits perfectly into the plan to transform Val Senales into an international tourist destination, that meets the new needs of those seeking a complete experience, ranging from sport to wellness for the body and soul."
