Oasi Zegna, an outdoor destination in Piedmont, is an Alpine playground for all seasons.
Experiencing the mountains year-round
Oasi Zegna, founded by the textile industrialist Ermenegildo Zegna in the 1930s, is an outdoor destination in the Biella Alps of Piedmont offering year-round outdoor activities, from hiking and biking to skiing, along with stunning natural landscapes and cultural and heritage trails. Spread over 100 kilometres and free to the public, it invites travellers to experience the mountains year-round. Spring and summer are ideal for trekking, mountain biking, and picnics in high pastures, while autumn brings the season of rich hues, offering some of Northern Italy’s most stunning foliage. Winter transforms Oasi Zegna into a playground for snowshoeing, skiing, and other adrenaline-charged Alpine adventures.
A hiking circuit, gourmet meals and simple snacks
Oasi Zegna’s Cammino di Ermenegildo is a three-day, 51-kilometre circular route combining natural landscapes, cultural points of interest, and industrial heritage. Experienced hikers can make their way through forests and alpine meadows, enjoying sweeping views over the Po Valley and the surrounding Alps. This multi-day trekking itinerary appeals to active tourists, wellness seekers, and groups looking for immersive experiences off the beaten path. From a gourmet meal to a simple snack, Oasi Zegna's dining options cater to all tastes, its array of culinary experiences reflecting the rich traditions of the Biella Alps with authentic Piedmontese dishes available at restaurants and farmhouses. 
An authentic choice for safe outdoor activities
Oasi Zegna also stands out as a model of sustainable tourism, replying to the growing demand among international clients for environmentally responsible travel. It is positioned as an authentic, low-impact alternative to more commercial Alpine resorts, and for families the park offers accessible trails, educational programmes about local flora and fauna, and safe outdoor activities suitable for all ages. Weekend getaways and slow travel itineraries can include wellness and reconnecting with nature, while adventure packages can focus on mountain sports and guided exploration.
A premier destination for sustainable travel
With its combination of natural beauty, historical significance, and year-round appeal makes Oasi Zegna is a must-have inclusion in Italy’s Alpine portfolio, reinforcing Piedmont’s position as a premier destination for sustainable and immersive travel.
