Destination Torino is taking a new direction to boost the city's identity.
Tourism as a lever for growth
Destination Torino has been created, and is promoted, by Federalberghi Torino, the consortium of accommodation facilities, private operators and specialized services, which work together to boost its presence on the Italian and international markets. “With this development model tourism becomes a lever for growth, interacting with the economy, culture and innovation without replacing other sectors,” says Caterina Fioritti, president of the consortium.
A network of 2,700 rooms and 6,000 beds
“The consortium operates in a constructive spirit: it does not replace existing bodies, but works alongside them,” explains Fioritti. The operational hub is the hotel booking centre, integrated with Federalberghi's Italyhotels portal, which manages availability and competitive conditions. The network brings together 2,700 rooms and some 6,000 beds in hotels and apartments, with the aim of presenting itself to the market as a single point of contact and strengthening Turin's position in the leisure and MICE segments.
Building a competitive and recognizable destination
With strategic sectors including golf and conferences, in 2024 some 12,000 events were held in the Turin metropolitan area, with approximately 1.5 million attendees, and the city hosted 36 international conferences. This is complemented by modern facilities, including the Lingotto exhibition centre, which is awaiting redevelopment. The aim is to build a competitive and recognizable destination, capable of attracting new visitors and positioning itself on international markets, overcoming seasonal peaks and distributing visitor flows throughout the year. Tourism and sport: complementary levers for creating jobs, attracting investment and boosting the city's image.
