Destination Torino is a consortium set up to promote Turin’s image and enhance its tourism potential.
The Consortium is a level for growth
The Consortium brings together accommodation providers, private operators and specialist services with a single voice and a shared vision aimed at overcoming fragmentation and boosting Turin’s presence on national and international markets. “Born of a shared vision, the Consortiuim is a lever for growth that engages with the economy, culture and innovation without supplanting other sectors,” says Caterina Fioritti, president of the Consortium whose vice-presidents are Fabio Borio and Laura Audi.
Public and private stakeholders
Destinazione Torino coordinates public and private stakeholders that have helped build a tourism sector based on culture, food and wine, business, universities, industry, innovation and major events, Members include GL Events (Lingotto Fiere), SET – Scalo Eventi Torino, Fiavet Piemonte, the National Automobile Museum, the Circolo dei Lettori Foundation, the Lavazza Museum, Casa Martini and the Stupinigi and Cavourese Golf Clubs.
“The operational hub is the Hotel Booking Centre”
“We operate in a constructive spirit without replacing existing bodies but working alongside them to promote constant dialogue. The operational hub is the Hotel Booking Centre, integrated with Federalberghi’s Italyhotels portal, which manages availability and competitive rates. The network brings together 2,700 rooms offering around 6,000 beds across hotels and apartments, with the aim of presenting itself to the market as a single point of contact and boosting Turin’s position in the leisure and MICE sectors.
Over 12,000 events in 2024
Particular attention is paid to strategic sectors such as golf and conferences. In 2024, over 12,000 events, of which 36 international conferences, were organized in the Turin metropolitan area, attracting some million and a half visitors. This is complemented by modern facilities, including the Lingotto Exhibition Centre, which is awaiting redevelopment. The aim is to build a competitive destination that can attract new visitor flows from international markets, overcome seasonal peaks and spread visitor numbers throughout the year with tourism and sport seen as drivers for creating jobs, attracting investment and strengthening the city’s image.
