The Hilton Turin Centre Hotel opened last September and is making a strong mark in the Piedmont capital.
Occupancy and average rate trends are constantly growing
General manager Alberto Garbo takes stock of the new 5-star, the second for the brand in the Piedmont capital under the Della Frera Hotel Group. "Hilton Turin Centre's first months are positive and the occupancy and average rate trends are constantly growing. September, October and November are also confirmed to be high for business travel and conferences. The city's events - many in the food sector - are a strong attraction for international and leisure guests.”
Hilton hospitality at its finest
The 5-star - a €50 million investment in a 1950s building preserved its original allure on five floors, and with 175 spacious rooms including 36 suites and a Presidential Suite with a private panoramic terrace, Turkish bath, Jacuzzi, kitchen and independent lounge. The ground floor has a grandiose lobby, the Alchemy bar and a functional outdoor area connected to the Malìa Restaurant helmed by chef Luca Gubelli who reinterprets Piedmont cuisine with Asian influences. The exclusive Executive Lounge is the epitome of Hilton hospitality. There are 11 meeting rooms and two foyers with state-of-the-art equipment, a wellness area with an indoor pool, fitness centre, sauna, Turkish bath, showers and a treatment room.
Getting guests to extend their stays from 2 to 5 days
“In this start-up phase, we are collaborating with Uvet and Cisalpina, as well as working with major buyers to promote not just the hotel but also the city,” says Garbo. “We are targeting leisure customers from the USA, the UK and the Far East as well as corporate and Italian MICE,- adds Valeria Albertini, managing director GDF Hotel. -Our aim is to position Piedmont in the luxury segment and make the Hilton Turin Centre an urban luxury hotel, with guests extending their stays from 2 to 5 days." The Hilton Turin Centre was the venue for the October HWS Summit 2025, which saw the brand's top clients and sales representatives from Hilton hotels in Italy and EMEA engaged in a three-day discovery of the city, showcasing Turin to a clientele that had not yet included it in its programmes.
