Graziano Debellini, president of TH Group is raising the bar with a €400 million target, and €40 million in EBITDA, by 2030.
“What are challenges for the TH Group, and its future goals?
“We invested in 2025 and have identified several goals. We know we can play a leading role in the mountains, an area we have moved into to complete our product range and competitiveness. With the reopening of the TH Borca di Cadore - Parc Hotel Des Dolomites, we have added another piece to the mosaic that now spans all seasons, seamlessly integrating sea and mountain experiences.”
“The seaside accounts for…20% of our turnover”
The art cities are a second driver of development. “We started with Assisi, Rome and Peschiera, all of which are prestigious locations. Without any pretensions of competing with the big brands’ hotels in cities and smaller towns, our aim is to develop a new product that is distinctly experiential.” And then the seaside, “which is already an important part of TH Group and currently accounts for about 20% of our turnover.”
What is the outlook for 2025?
“We are closing 2025 with a turnover of close to €300 million. We have restructured all areas of the group, and hanks to dynamic pricing we are able to optimize occupancy and safeguard a more orderly and strategic growth. The flexibility of the length of stay, which is no longer only the traditional seven nights, allows us to reach the maximum number of customers, and thanks to partners like CDP Equity and ISA we have been able to grow while maintaining our DNA unchanged.”
What is the outlook for the coming years? What still needs to be improved?
“The hotel industry in Italy should function like a well-conducted orchestra, something that is challenging to achieve for many reasons. There is extreme fragmentation with around 34,000 active hotels, making collaboration difficult. But there are some positive examples, such as Trentino Alto Adige, which has managed to build a system that works in a similar way to that of the large hotel chains.”
What is your recipe for facing the challenges of the future with confidence?
“In the post-Covid era the hotel industry has become a necessary asset for travellers, operators and local areas. The potential for growth has expanded considerably, but it is necessary to define one's identity and invest in innovation and training, and also to join forces and view with greater esteem, attention and collaboration a sector with great potential for development, that can contribut to sustainable, long-term economic growth for Italy."
