The Ecoluxury Fair 2025 confirmed Rome as a leading European hub of sustainable luxury travel.
Rome strengthens its role in responsible high-end tourism
The 2025 edition of the Ecoluxury Fair has concluded in Rome, confirming the city as a leading European hub for sustainable luxury travel. Held on 13 and 14 November at Spazio Field in Palazzo Brancaccio, the B2B event brought together over 300 buyers and exhibitors, welcoming around 1,000 participants. With its focus on networking, business development and international collaborations, the Ecoluxury Fair continues to play a central role in shaping the future of upscale, sustainability-driven hospitality.
A milestone year for ECO Luxury Hotels Collection
Marking the twentieth anniversary of the ECO Luxury Hotels Collection, CEO Enrico Ducrot presented the new “Observatory on Sustainability in Luxury Hospitality.” With the aim of supporting the global travel trade, the Observatory provides data and benchmarks to guide decision-making in the high-end sector. Its inaugural study, developed with THRENDS and based on 745 Italian five-star hotels, highlights the current situation and the opportunities.
The spiritual philosophy behind Bhutan’s success
Neytrul Rinpoche, president and founder of the Neyphug Foundation was the guest of honor at the Ecoluxury Fair. Offering a unique perspective on the spiritual philosophy and on the relationship between happiness, governance, and human values that guide Bhutan, he said: “I am very happy to share with you this philosophy that has guided my country.”
Sustainability is a strategic pillar of luxury hospitality
The Observatory reported that only 17% of the hotels analyzed have a recognized sustainability certification. It also points to sustainability as still being too frequently viewed as a cost rather than a competitive advantage. In Italy the Lombardy, Veneto, Tuscany, Lazio and Sardinia regions lead the way, each with over 20% of certified properties, while many other areas remain below 10%. The Ecoluxury Fair 2025 underscored how sustainability is now a strategic pillar of luxury hospitality and of how Rome is now a capital of sustainable luxury travel.
