Langhe-Roero and Monferrato will host its first UNESCO travel exhibition “WeBe - When Experiences Become Emotions,” from 22 to 25 May.
20 foreign buyers and 30 local travel suppliers
This will be the first B2B event to showcase the UNESCO hills as a unique destination for international travel suppliers. Organized by the Langhe Monferrato Roero tourist board and Alexala, the tourist agency for the province of Alessandria, it will host 20 selected foreign buyers and 30 local sellers from Langhe, Roero, Monferrato Astigiano and Alessandrino. The event is part of the project, funded by the Ministry of Tourism, “Un Patrimonio da Raccontare” (A Heritage to Tell). Tour operators from the USA, Canada, Austria, Belgium, Denmark, France, Germany, Norway, Spain, Sweden, Switzerland and the United Kingdom will be able to discover this unique wine-growing area. 
Infernot del Monferrato ph. Alessandro Sgarito Archivio Alexala
Tours and visits as well as a B2B Day
The foreign tour operators will learn about the area’s UNESCO heritage through a programme of visits ranging from e-bike tours to targeted visits to accommodation facilities as well as cooking courses, experiential craft workshops and tastings. On Saturday 24 May, a B2B day will be dedicated to professional meetings between the supply and demand, with local tour operators presenting tourist packages and travel proposals in the Piedmontese hills to the guests from Europe and North America.
“The union of resources and intentions leads to great results”
"The UNESCO Tourism Exchange is a concrete opportunity to promote the shared heritage of Langhe Monferrato Roero, and the province of Alessandria, to open new connections with tourist markets.- said Bruno Bertero and Marco Lanza, directors of Ente Turismo Langhe Monferrato Roero and Alexala. – This is a virtuous example of how the union of resources and intentions leads to great results, growth and well-being for the region."
ph. Valeria Gallo
Part of a two-year project
“This is an opportunity to relaunch tourism in the small villages of Langhe-Roero and Monferrato at an international level,- said Roberta Giovine, Mayor of Canelli and project leader. - We are proud to be leading this project: we have a duty to preserve what we have inherited and to strive for an ever better sustainable integration of the various players involved in the economy of our region." The event is part of the two-year project “A heritage to be told”, funded by the ministry of tourism and led by the municipality of Canelli and 19 municipalities in the UNESCO Core Zone in the provinces of Cuneo, Asti and Alessandria.
