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Idee per Viaggiare.  This is a magical year for the Roman operator

By Thursday, 13 October 2022 08:00
Danilo Curzi Idee per Viaggiare Danilo Curzi, CEO Idee Per Viaggiare
A magical year, even better than 2019. And not dampened even by the high fuel prices. The only doubt that remains is the so-called rebound effect: how much of the volumes recorded this year can be replicated in 2023? 

Idee per Viaggiare is getting read to close its 2021-2022 financial year at +50% compared to the 2019 pre-Covid year. “Suffice it to say that before the pandemic, -  says CEO Danilo Curzi,  - we were getting a maximum of 400 requests per day. Well, this summer that figure practically doubled.”

“This summer everything went swimmingly”

But all that glitters is not necessarily gold and it is important to keep one's feet firmly on the ground: “I almost find it difficult to talk about this year,- Curzi continues,  - because everything went swimmingly. Of course the high demand was also due to the travel slowdown of the last two years and will, quite honestly, be difficult to replicate in 2023.” But which destinations have driven the performance of the Roman operator to these levels? "The United States played a massive role, as did the Emirates," says Curzi. - Thailand and Indonesia also did record numbers. Then South America also performed very well, in particular Peru and Mexico which recorded an unexpectedly high number of departures.”

“South America was in demand but Japan is still not fully opened”

South America has always been the specialization of the Marcelletti brand which IpV acquired at the end of 2021: "With this operation - confirms the CEO - we have opened up areas that were not previously in our catalogues. This growth in programming has also had a positive impact on the staff, with as many as 12 new team members joining us in recent months.” The tour operator’s exclusive tours for small groups and designed to offer ad hoc experiences, have also recorded excellent growth. Japan, on the other hand, is still missing. With only a partial reopening to tourism the results have been very limited.  “This summer’s positive trend, -  Curzi emphasizes, - is the result of the planning and training we did during the Covid lockdown months as well as to the digitalization of many business processes. One example is our new CRM, which is now 100% operational.

“For the New Year we have blocked fares, also with ITA”

“In this extremely positive context, even the cost increases did not particularly affect the results. And to avoid any possible future price increases, for the New Year we have already planned guaranteed departures with blocked packages including flights. With Ita for example we have signed an agreement for direct economy and business-class flights to Male from mid-December to the end of March. These leave no room for increases.”

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