King Holidays, the Italy specialist, is pushing foreign promotion to consolidate its incoming positioning.
Present at the main international trade fairs
King Holidays is investing heavily in promotion, participating with the national tourist board ENIT in all the main trade fairs such as IMEX in Las Vegas in October, IBTM World in Barcelona in November and ILTM in Cannes in December.
Cultural and alternative itineraries
The aim of the operator, which has been active for over 30 years in Mice & Events and specializes in inbound tourism, is to share the beauty of Italy by responding to every kind of request from foreign customers. The programming has a cultural matrix, based on the enhancement of traditions and the authentic soul of Italy. This choice is not always easy to pursue in practice but is definitely rewarding in terms of results, as it intercepts the demand and the real expectations of foreign partners. This leads to favouring alternative itineraries over traditional tours, helping to counteract the phenomena of overtourism and distributing flows more evenly across the territory.
Puglia and Sicily are growing strongly
The demand from companies continues to be concentrated on certain key periods of the year, primarily May, June, September and October, and this obviously leads to a certain congestion of supply. As for the trend in destinations, the Jubilee has conditioned demand for Rome, with an understandable increase in pilgrimages to the detriment of non-religious trips. Puglia and Sicily are growing strongly, appreciated and increasingly in demand for their historic cities, ancient traditions and world-famous food and wine heritage.
