In 2026, Turi Turi will embark on a new phase in its history with a rebranding.
Focusing on international markets
The operator will launch a completely restyled logo with a revamped graphic design to accompany the brand's evolution towards an increasingly international dimension, bolstering its position in the organized cultural travel market.
The new logo evokes the world
After celebrating thirty years of activity in 2023, the Bergamo-based company is now taking a natural and symbolic step forward. The new logo is not designed to break with the past, but to transform it into momentum. The previous logo, which featured stylized yellow lines on a blue background evoking the mountains, gives way to a new dynamic and fluid symbol: a circular shape that evokes the world, movement, encounters and the continuity of travel. The colour restyling maintains the brand's identity colours - blue and yellow - reinterpreting them with more vibrant and modern shades, in line with the evolution of the corporate identity.
A contemporary, dynamic and recognizable identity
“This restyling is much more than a simple aesthetic change,- explains Diana Cappellini, owner of Turi Turi. -It is the synthesis of a growth path that has taken us from a local reality to a recognized operator in the cultural travel scene. The new logo reflects our ability to evolve while keeping our soul intact: that passion for authentic travel, cultural discovery, and encounters between people and places that has distinguished us from the beginning. We wanted a visual identity that would speak to the international market without losing our essence, one that was contemporary, dynamic and recognizable."
An authentic off-the-beaten-track Italy
Among the tour areas offered by the tour operator there are Eastern Sicily, Vicenza, the Langhe and Modena. Then there is Veneto, with its art, vineyards and sparkling wines, Val d'Orcia, with its medieval villages and the legendary sword in the stone, Padua and the Palazzo della Ragione, the itinerary aboard the Trenino Verde delle Alpi (Green Train of the Alps), and the tour of Lake Braies. So many different ways to discover an authentic, off-the-beaten-track Italy.
