The BTO 2025 looked at Westen Ligurian villages as a model to adopt for sustainable tourism. The contribution of women in reshaping the future of tourismThe BTO Women programme at the recent “Be Travel Onlife 2025. A Vision Born from Challenge,” was an event that celebrated the fundamental contribution of…

Bagheria, a town near Palermo, is creating a brand built on its beautiful villas and the flavours of its cuisine. A brand to highlight villas and gastronomic excellence At the Bagheria stand at Palermo’s recent Borsa del Turismo Extralberghiero (Extra-Hotel Tourism Exchange) tourism councillor Francesco Gurraddo explained the vision behind…

The 17th edition of BTO - Be Travel Onlife, in Florence redrew tourism’s map through data and innovation. “Tourism no longer observes change: today it generates it” ItaliAbsolutely was a media partner of the innovation and tourism event, held at the Leopolda in Florence, which redrew a map of tourism’s…

The Bettoja Hotel group is celebrating its 150th anniversary milestone this year while imagining the hotels of the future. Looking towards the future Owned by the same family for five generations, Bettoja Hotels is a symbol of continuity and dedication in the Roman and Italian hôtellerie. With this legacy they…

Sicilian Baroque’s renaissance is experiencing strong global growth, propelled by a coordinated strategy and an expanded set of destination-marketing tools. “We are seeing clear growth in international tourism” “Sicilian Baroque is sailing full speed ahead. We have completed a wide range of key destination-marketing products, and we are very satisfied…

The Ecoluxury Fair 2025 confirmed Rome as a leading European hub of sustainable luxury travel. Rome strengthens its role in responsible high-end tourism The 2025 edition of the Ecoluxury Fair has concluded in Rome, confirming the city as a leading European hub for sustainable luxury travel. Held on 13 and…

Calabria stepped into the international spotlight at the World Travel Market London with the presentation of Calabria Food Fest, the region’s fast-growing culinary and cultural showcase now entering its second edition. The festival has an expanding global footprint The Calabria event generated remarkable interest among B2B operators, underscoring the region…

This autumn, creativity takes center stage at Casa Monti, a refined boutique hotel in the heart of Rome. The hotel becomes a living art gallery In Rome’s central Monti district Casa Monti, a short walk from the Colosseum, an elegant 5-star blend of hospitality and contemporary art, has launched its …