A positive trend for the colder months: according to a Feries forecast there is a growing interest for autumn and winter in Italy.
More foreigners in agritourisms and Germany is the top market
The 2023 summer season did not make the record attendance expected at the start of the year, but still saw an increase in foreign tourists (+3% in agritourisms), in the duration of stays in holiday homes (+6% from January to September) and in per capita spending (+9% on average), confirming Italy as a highly attractive destination. The survey was conducted by Feries, the Italian leader in online non-hotel accommodation, through its two portals Agriturismo.it and CaseVacanza.it. Topping the list of foreign markets was Germany, followed by the Netherlands and France. Agritourisms registered longer stays between May and June and in September (+7.6% compared to 2022), highlighting a strong interest in the spring and autumn months.
The most popular Italian regions
With regard to the most popular Italian regions for out-of-town tourism, Feries users confirm that in the ranking of those who have rented a holiday home, Puglia stands out, followed by Sardinia and Tuscany. For those who chose to stay in an agritourism, the favourite region is Tuscany, followed by Veneto and Lombardy. And special mention for farm holiday stays goes to Umbria and Marche, which are particularly popular with Italians. According to the data collected by Feries, there is an increase in booking requests for the coming months of +7% compared to 2022.