The Umbrian village of Monte Castello di Vibio, in the province of Perugia, will once again be a Christmas Village. A journey through magic, tradition and community During the Advent period and for all the Christmas holidays, until 6 January 2026, the Umbrian village of Monte Castello di Vibio, near…

At MagicLand, the largest amusement park in Central-Southern Italy, Christmas shines with pure magic from 8 November 2025 to 6 January 2026. An immersive journey into the Christmas spirit Magic Christmas, the most loved event of the year, is back! The park will be transformed into an enchanted place, where…

As Italy races towards the Milan-Cortina 2026 Olympic Games, Visa has presented an analysis of the situation. Just under 100 days to go to the start of the Games With just under 100 days to go until the start of the Olympic and Paralympic Winter Games, through its new Visa…

“For the Olympics we are focusing on quality tourism,” says Fabio Primerano of Federalberghi Lombardia. Sports, food, wine and local traditions A great opportunity, to be seized in the best possible way. But also a dangerous boomerang should the results turn out to be less than expected: the Milan-Cortina Winter…

Tourist flows from the US to Italy grew by +2.2% from January to end August, this year. The US market loves Italy A total of 1.4 million arrivals were recorded in the first eight months of 2025 (+2.2%) and more than 765,000 are expected in the September-December period, +9.4%, with…

Italy continues to captivate American visitors with arrivals up 22% through August 2025. 1.4 million US arrivals through August 2025 According to the Italian Ministry of Tourism, 2024 saw over 8.1 million arrivals, 23.7 million overnight stays (ISTAT), and €6.4 billion in spending (Bank of Italy). In the first eight…

ItalyScape posted steady results in 2024 despite a decline in US tourist numbers. Growth in the high-spending segment Despite concerns about the decline in US tourism in Italy, ItalyScape confirms its 2024 turnover, with a steady presence of foreign customers, both individuals and groups, and growth in the high-spending segment.…

Today, 27 September, is World Tourism Day; how does this celebration resonate with Italy? Tourism accounts for over 13% of Italy’s GDP World Tourism Day will be celebrated globally today, highlighting the cultural, economic, and social value of travel. For Italy, a country where tourism accounts for over 13% of…