ItalyScape posted steady results in 2024 despite a decline in US tourist numbers.
Growth in the high-spending segment
Despite concerns about the decline in US tourism in Italy, ItalyScape confirms its 2024 turnover, with a steady presence of foreign customers, both individuals and groups, and growth in the high-spending segment.
“Fewer groups and a move towards extending the season”
“The world of tourism is changing. One of the most evident trends is the increase in last-minute bookings by individual travellers, with a significant peak recorded in September. Group tourism is also evolving, there are fewer groups, but they demand increasingly customized services. Another trend that is emerging is a greater openness of foreign travellers towards different seasons and less-travelled destinations. There is a desire to discover a more authentic Italy, far from the traditional circuits and the peaks of overtourism,” says Italyscape’s CEO Vincenzo Emprin.
Naples and Palermo are on the rise
“Italy continues to exert an irresistible charm on visitors who prize its best-known attractions but also look with growing interest at evolving destinations. At the top of the list of requests are the great classics of luxury and beauty like the Amalfi Coast, Lake Como and the great art cities. But a new destinations on the rise are Naples and Palermo These two cities have a strong identity, urban redevelopment, new hotel openings and an increasingly attractive offer for today's travellers.”
“Service, creativity and speed are what set us apart”
In this constantly evolving scenario, ItalyScape manages to respond to every request - even at the last minute - thanks to a solid and flexible network of suppliers, facilities and multilingual local guides. “People are not all the same, and neither are trips,- comments Emprin. -The real luxury today is to understand what each customer is looking for, to offer authentic experiences, and to have the readiness to respond in real time. Service, creativity, speed: this is what they are asking us for, and this is what sets us apart.”
Growing requests from the USA, Brazil, Singapore and Mexico
ItalyScape works with an increasingly international client portfolio with 60% of clients from the United States, followed by the United Kingdom, France and new, fast-growing markets such as Singapore, Australia, Mexico and Brazil. Another important trend concerns the travel agencies: the number of requests to handle incoming foreign clients is growing, especially from the USA, Brazil, Singapore, Mexico. ItalyScape confirms itself as the ideal partner, thanks to quotations and documentation in English, French and Spanish, expert and multilingual local guides, and last but not least, an always active concierge service, for any emergency, booking or change in progress.
