Forget about the glitz and glamour of 5-star stays; the 4-star hotel is having a major comeback worldwide, and savvy travelers are loving it. A study by Hotelchamp revealed that 4-star properties get nearly double the booking conversion rates of their 5-star competitors, which means that more guests are choosing and booking 4-star experiences.
Forbes’ latest Star Awards list released in February 2024 underscores this trend. Of over 2,000 global hotels reviewed, 600 earned 4-star ratings - against the 340 with five stars - making it the largest category on the list. But what exactly makes a 4-star hotel? And why are so many guests flocking to them?
The 4-stars, also known as upper upscale properties, are all about delivering a high-quality, stress-free experience. With spacious rooms decked with plush bedding, designer bath products, and stylish decor, key amenities like 24-hour room service, spa treatments, pools and on-site dining are also the norm. And many 4-stars are in premium locations close to major attractions.
This blend of comfort, convenience, and quality means 4-star hotels are a perfect choice for travelers who want a high-end experience without having to shell out thousands of dollars for a night in a 5-star pile.
Pamela McCourt Francescone
Executive Editor
