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Giorgio Bianchi The Artiminio Estate is a new resort in Tuscany
“Although the so-called Big Four (Milan, Venice, Rome and Florence) are very much in focus - continues Bianchi - leisure destinations such as Cortina, Puglia, Sicily, Umbria and Tuscany are also emerging. In Tuscany, among other things, we have just assisted the owners of the Artimino Estate in signing an agreement with Meliá Group. The Spanish company has taken over the management of the resort. "This is a 37-room property in Carmignano, about twenty kilometres from Florence, which also has a restaurant, a bar, a spa, an outdoor swimming pool, a children's play area and a tennis court”.
Trieste and Naples are attracting investments
Interest is also growing in secondary urban destinations such as Trieste, where it has just been announced that a 25hours hotel will open. “Naples is one of the cities that has coped rather well in terms of performance in this difficult two-year period - adds Bianchi - this is also due to the relative lack of supply in this destination.”
New hotel concepts and innovative projects
Perhaps even more significant is the attention the big brands, from Radisson to Hilton, Marriott, Nh, Meliá, is focusing on the entire Italian peninsula from north to south. To add to this, the appetite of international investors has not slowed, despite the current health emergency. The government’s Recovery and Resilience Plan is also a breath of fresh air, with new hotel concepts and innovative projects becoming increasingly popular. These range from open-house formats to design resort hotels to temporary hotels, focusing on a concept of luxury that must be exclusive, hyper-connected and green.
Villa d'Este in Tivoli near Rome is an extraordinary Renaissance UNESCO World Heritage site near Rome. It is considered one of Europe’s most beautiful gardens, and is famous the world over for its splendid fountains. Commissioned by Cardinal Ippolito II d'Este, it is the work of the great architect Pirro Logorio who started the project in 1550. The water that gushes from the numerous fountains is taken directly from Rome’s Aniene river through an underground channel which is 600 metres long.
The Palazzo d’Este has a Grand Loggia
The Villa d’Este complex extends for four hectares and includes a striking residential building, a garden adorned with tree-lined avenues and hedges, and numerous fountains. The former residence, known as the Palazzo d’Este has an elegant façade with a Grand Loggia and the Fountain of Europe. Past the entrance you come to a staircase leading to a large reception hall, and from here you can go directly to admire the frescoes in the Noble Apartment. The three floors of the building have many other extraordinary rooms, such as the Old or Upper Apartment, the Hall of Salomon's Stories and the Lower Apartment, with the Salone della Fontanina and the Ercole Sassano fresco.
Some of the fountains reproduce musical harmonies
Most of the external fountains are striking water theatres and include the Rometta, with the sculpture of Rome on the throne, and the imposing Fontana dell'Ovato, more commonly known as the Tivoli Fountain. Of particular interest is the Bicchierone Fountain, the work of Gian Lorenzo Bernini and the so-called musical fountains like the Fountain of the Birds and the Fountain of the Organ, with devices operated by water that reproduce musical harmonies. The Fountain of Proserpina is also noteworthy and consists of a central nymphaeum protected by two twisted columns. More recent, but equally as beautiful, is the Fountain of Neptune, one of the most popular and most photographed by tourists and Romans in the Villa d’Este complex.
Metaponto, with its sandy beaches and the Basilicata region's most important archaeology, is a small town in the province of Matera which is a must for visitors to the region. Exploring this lovely Ionian coastline with its white powdery beaches is particularly popular in the summer months.
The Magna Graecia area was colonized by the Greeks
The ancient city was founded by Greek colonists from Achea in the 7th century BC in a fertile area between the Bradano and Basento rivers. It dominated the plain which is now known as Metapontino at the very centre of Magna Graecia (the vast area at the foot of Italy colonized by the Greeks) and today is a key area for important archaeological remains.

One of the only five Ionic temples in Italy
Thanks to the grain trade it became an important commercial hub. So much so that an ear of corn was printed on its coins and became the symbol of the city. When the Pythagoreans were expelled from Crotone, Pythagoras chose Metapontus to continue his teachings, and his home was later transformed into the temple of Hera. In Metaponto, there are the remains of one of the very few Ionic temples found in Italy (there are only four others) and, dating back to around 470 BC, it is dedicated to Aphrodite, the goddess of love, fertility and beauty.

A small, well-preserved archaeological park
Whether it be the charm of age-old myths and gods, or the thrill of discovering remarkable ancient and historical finds, the Archaeological Park of Metaponto, which is small, private and very well preserved, has a truly unique and compelling atmosphere. Among the other temples is that of Hera, the wife of Zeus and today we can still see fifteen of its imposing columns, the so-called Palatine Tables. These continue to testify to the importance of this area for the original Greek colonists. It was truly a sacred place, and today it still resonates with the same magic.
The ancient traditions of artisan life
Another interesting area is that of the kerameicos, or the potters’ district, which offers us a glimpse of the traditions of artisan life. Then on the opposite side of the park, the Castro Romano area emerges in the form of a long arcaded gallery and was used up to the end of the 6th century AD.
Borgo San Gaetano Borgo San Gaetano
Lovers of all things beautiful will feel totally at home in Borgo San Gaetano, a charming relais located in the elegant town of Bernalda, a short distance from the coast. The seven suites in an old mill blend vintage and contemporary and prices range from €90 to €150 for two people per night, including the delicious and abundant Bernaldese breakfast.
“Naples is one of the oldest cities in Europe with a contemporary urban fabric that retains countless elements of its eventful history. The layout of its streets and its priceless historic buildings from different eras endow it with an unparalleled universal value, which has exerted a profound influence on much of Europe and beyond." With this motivation, UNESCO declared the historic centre of Naples a World Heritage Site in 1995, including it in the list of assets to be protected.
Naples underwent many dominations
Down the centuries, the city witnessed many different styles and dominations from its foundation as the Greek colony Parthenope, to Roman domination, from the Swabian-Norman period to the Angevin reign, then under the Aragonese Empire, the Kings of France, Garibaldi and the Kingdom of Italy. Its heritage area consists of the following city districts: Avvocata, Montecalvario, San Giuseppe, Porto, Pendino, Mercato, Chiaia, San Ferdinando, Stella, San Carlo all'Arena, San Lorenzo, Vicarìa and part of the Vomero and Posillipo hills.
The San Carlo is the oldest opera house in Europe
Strolling through the centre on Via Toledo you can admire the grandiose Galleria Umberto I, a crossroads for artists, painters and poets. Also not to be missed is the Castel Nuovo, known as the Maschio Angioino, home to kings and barons from the Angevins to the Bourbons; and the San Carlo Theatre is the oldest opera house in Europe. In its historic churches artists such as Caravaggio, Donatello and Jusepe de Ribera all worked and one much-loved site is the Monastery of Santa Chiara with its cloisters which are decorated with beautifully crafted majolica. Not far away we find elegant Filomarino Palace, which was a noble residence before becoming the home of the famous philosopher Benedetto Croce.
Take a mystery night tour
But Naples is also city of mystery. Stories of ghosts, legends and mysterious characters have always played a major role in Neapolitan popular culture, and today there are organized night tours with fascinating itineraries featuring popular legends and esotericism that add a touch of excitement to any visit to this beautiful city.
Just a few steps from the central Piazza del Duomo, the Palazzo Giureconsulti has reopened after restoration. For 400 years at the heart of Milan’s social, economic and cultural life, work was carried out on the facade and the main internal areas, including the reception and the prestigious Sala Colonne.
It housed Milan’s first stock exchange
With an elegant façade and a clock tower, one of the most elegant, charming and iconic venues in the city is on four floors and has a total area of 4,000 m2. Designed by Vincenzo Seregni, it was inaugurated in 1654 and housed the first Milan Stock Exchange (1809). Since 1911 it has been owned by the Milan Monza Brianza Lodi Chamber of Commerce.
Highlighting Milan’s international appeal
It is Milan’s oldest and most central conference centre and is managed by Parcam, a company owned by the Milan Chamber of Commerce, and is the headquarters of the city promotion agency founded by the City of Milan and the Chamber of Commerce of Milan, Monza Brianza and Lodi. The opening of the Palazzo marks a new page in the story of the city, highlighting and enhancing Milan's economic and social dynamism and its international appeal as well as its development and urban regeneration projects and its world-famous Made in Milan brands.
“Milan is a city of multiple identities and opportunities”
"We are proud to reopen Palazzo Giureconsulti, which has been carefully restored to its former beauty and at the same time given new infrastructural, technological and digital potential. We want it to become the centre of the story of the Milan of multiple identities and opportunities as the city changes and develops,” said Elena Vasco, Secretary General of the Milan Monza Brianza Lodi Chamber of Commerce.
Global promotional campaigns
"We want wants to catalyze the energies of the Municipality, the Chamber of Commerce and the city's businesses in contributing to the relaunch of Milan after the pandemic. With the Yesmilano brand we are working on global promotional campaigns and a schedule of events for the Palazzo and the city," commented Luca Martinazzoli, Director of Milano & Partners.
The hamlet of San Michele di Pagana, with a historical Saracen tower, is one of the most beautiful corners of Liguria and is just beyond the tourist port on the road from Rapallo to Santa Margherita Ligure. The crystal-clear sea, the foliage of the pines reflected in the water, the villas scattered on the hillside and the old fishermen's houses on the beach make it charmingly picturesque and quite enchanting.
Protection against Saracen raids
Between San Michele di Pagana and Prelo beach on a promontory covered with maritime pines, stands the Punta Pagana Tower, one of the rare examples of a preserved Ligurian Saracen tower built by the Senate of the Republic of Genoa in 1562 to defend the coves along the coast from pirate raids.
The tower is occasionally open to the public
Today the Punta Pagana Tower is owned by FAI, the Italian Environmental Fund, which has restored it and occasionally opens it to the public. On the same promontory there the Castle of Punta Pagana, which was built in 1625 against attacks by French-Piedmontese troops during the period of hostilities between the Genoese Republic and Charles Emmanuel I of Savoy. The castle, with the villa and the park surrounding it, is now owned by the Sovereign Military Order of Malta and cannot be visited.
The Fabbriqa project is the result of an agreement signed by Erqole, a company which is part of the Swedish hospitality group QarIbo Ab, and the Tuscan municipality of Monte Argentario. The project entails the restoration of the former Cirio factory's area which will be converted into a luxury property, and the Don Pedro hotel in Porto Ercole which will be relaunched as La Roqqa.
The aim is sustainability
The property to be built on the former Cirio area will emphasize sustainability and environmental stewardship; elements that have characterized Erqole’s activity since its inception. Qarlbo Ab, headquartered in Stockholm, invests in entertainment and hospitality, as well as healthcare and real estate, and owns 100% of Erqole, which is wholly owned by the Jonsson family.
Experiencing authentic Tuscany
"Tourism is a natural fuel for our economy - says the president of the Tuscany region, Eugenio Giani- normally standing at 10% of GDP and 11% in terms of jobs. We want to boost tourism, making it an opportunity not only for a holiday but to experience Tuscany in a really authentic way."
Facilitating investments
“I thank the Tuscany region and the municipality of Monte Argentario for showing their interest in promoting this project,” adds Jonsson, the founder of Erqole. “We intend encouraging Tuscany’s competitiveness and facilitating investments by companies like ours, also with a view to creating new jobs and boosting the local economy.”
Boosting outdoor and snow tourism
The region's main objective is to move from tourism strictly linked to the sea to two new products involving the hinterland. The first is the redevelopment of its small towns and the second the creation of the first mountain tourist district, which sees the Sibillini Mountains as a pivotal element and a very strong attraction in terms of outdoor and especially snow tourism. Thanks to the resources allocated in the CIS Sisma and the PNRR Sismi Complementary Fund, which together will bring more than €800 million investments to the Marche, the municipalities are modernizing ski lifts and mountain refuges to the tune of €58 million while important resources are being allocated to the enhancement of pathways and trails.
Repopulating inland areas
The agreement aims at repopulating inland areas and a study revealed how the different age groups of the population associate the concept of "mountain" with the idea of a vital and dynamic place (over 70%), capable of enhancing physical and mental wellbeing (94%), identifying it as an ideal place in which to implement new life projects.
‘There is no commerce without tourism’
The research also showed how a quality, intersectoral, and environmentally friendly tourist product in the Sibillini Mountains can have benefits for all, triggering investments to boost the off-peak seasons and to repopulate the Sibillini Mountain areas. "Tourism is an economy and there is no commerce without tourism,”s aid Lara Magoni, Lombardy Region's councillor and Guido Castelli concluded by saying that the MOU strengthens the community, defines further synergies, identifies future projects and optimises the various types of funds available.
Ph credits: Maurizio Paradisi
Pisa will be Flydubai’s third Italian destination after Naples and Catania. The new Pisa flights, starting om 24 June will operate three times weekly on Wednesdays, Fridays and Sundays operated by a Boeing 737 Max. Emirates will share the code on these routes and the flights will operate from Terminal 3 of Dubai International, ensuring passengers convenient connections through the Emirates hub.
Adding new destinations and increasing frequencies
"We have seen healthy growth in passenger numbers as more countries ease travel restrictions and travel demand returns to pre-pandemic levels," says Flydubai’s CCO Hamad Obaidalla. "We are looking forward to an exceptional summer as we continue to add more destinations to our network and increase flight frequencies on some of our existing routes.”
Economy and business class on the Boeing 737 Max aircraft
The Boeing 737 Max aircraft deployed on the route are configured in both economy and business classes, with the latter featuring flat beds as well as extra space, and the economy class has new Recaro seats designed to optimise space and comfort.
Flydubai has carried over 80 million passengers
From its base in Dubai Flydubai has established a network of over 95 destinations served by a fleet of 62 Boeing 737 aircraft including 34 new generation Boeing 737-800s, 25 Boeing 737 MAX 8s and 3 Boeing 737 MAX 9s. Since starting operations in June 2009, the low-cost carrier has carried over 80 million passengers.
Suite Travel, the first network of co-branded agencies, will organize a trip for one hundred US students from the prestigious Wharton University, underscoring the role of travel agencies in bringing foreign tourists back to Italy.
The students will visit Apulia, Matera and Rome
Behind this initiative are Giada Marabotto and Antonella Ruperto, the founders of Suite Travel. The group of students will visit Puglia (Lecce , Galatina, Gallipoli, Ostuni and Alberobello) and Matera, and the exchange event promoted by the Wharton Italian Club in collaboration with Luiss Business School will also take in the capital on 20 May.
Experienced international staff
"We feel a great responsibility as tourism professionals - explains Giada Marabotto – and Italy deserves the attention and interest of the world. We are selecting international and highly experienced staff to be competitive on the main markets of the world. We already have Takeo Yajima, a Brazilian who has been managing groups from South America visiting Italy for years, and Sandra Woro from Indonesia, an expert in the Asian market. "
‘We would like to contribute to a real restart’
"We want to get this Suite Travel project off the ground - adds Antonella Ruperto - we are a benefit company, and we place a lot of importance on enhancing culture and locations. Tourism has suffered a lot with the pandemic, many highly experienced people have lost their jobs and we would like, in our small way, to contribute to a real restart.”
360° support for trips to Italy
The goal is to provide 360 ° service aimed at tour operators, travel agencies, associations and clubs who want to organize trips to Italy and, with this in mind, Giada Marabotto and Antonella Ruperto have selected fresh and interesting itineraries in various Italian regions, from Lazio to Liguria for unique and unforgettable experiences. From visiting Rome in an Ape calessino to cooking classes, Suite Travel's goal is to provide an original product capable of responding to the new needs of travellers.

Castellabate is a charming hilltop town located in southern …
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Castellabate is a charming hilltop town located in southern …
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