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Pkf: hotel investments are growing in Italy in 2022

Thursday, 05 May 2022 11:07

Giorgio Bianchi Pkf 1Giorgio Bianchi 

“There are over thirty new openings in the pipeline for 2022 in the midscale and luxury sector which, when added to those of 2021, brings the total to nearly 50,” explains Giorgio Bianchi, managing director and head of Italy for the consultants Pkf hotelexperts.

The Artiminio Estate is a new resort in Tuscany

“Although the so-called Big Four (Milan, Venice, Rome and Florence) are very much in focus - continues Bianchi - leisure destinations such as Cortina, Puglia, Sicily, Umbria and Tuscany are also emerging. In Tuscany, among other things, we have just assisted the owners of the Artimino Estate in signing an agreement with Meliá Group. The Spanish company has taken over the management of the resort. "This is a 37-room property in Carmignano, about twenty kilometres from Florence, which also has a restaurant, a bar, a spa, an outdoor swimming pool, a children's play area and a tennis court”.

Trieste and Naples are attracting investments

Interest is also growing in secondary urban destinations such as Trieste, where it has just been announced that a 25hours hotel will open. “Naples is one of the cities that has coped rather well in terms of performance in this difficult two-year period - adds Bianchi - this is also due to the relative lack of supply in this destination.”

New hotel concepts and innovative projects

Perhaps even more significant is the attention the big brands, from Radisson to Hilton, Marriott, Nh, Meliá, is focusing on the entire Italian peninsula from north to south. To add to this, the appetite of international investors has not slowed, despite the current health emergency. The government’s Recovery and Resilience Plan is also a breath of fresh air, with new hotel concepts and innovative projects becoming increasingly popular. These range from open-house formats to design resort hotels to temporary hotels, focusing on a concept of luxury that must be exclusive, hyper-connected and green.

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