Riding the wave of "The White Lotus tv series," Sicily is increasingly in demand and on-trend for luxury LGBTQ+ tourism.
The White Lotus has sparked interest in Sicily
Following the second series of "The White Lotus," Quicky has launched a new tour to many of the locations featured in the series. For B2B buyers this means being able to offer a product that simultaneously meets two growing market demands: location-based experiences linked to TV series and films, and experiential tourism with a strong sense of identity and cultural content.
A walking tour of Taormina
The new Quiiky package includes the White Lotus Tour (9 days/8 nights) which celebrates the filming locations of the series’ second season, set in Sicily, the largest island in the Mediterranean The trip begins in Taormina with a walking tour of the historic centre and the Greek ruins, followed by a sunset boat trip along the coast, while among the most evocative stops there is an external visit to Villa Elena. 
Catania and Palermo
The return to Noto precedes the transfer to Catania, one of Sicily’s most LGBTQ+-friendly cities and a UNESCO World Heritage Site for its late-Baroque architecture. Here, the guided walking tour explores the historic centre, starting from the Cathedral and the Elephant Fountain, before continuing towards Ursino Castle. In Palermo, a must-see for fans of the series is the Teatro Massimo and then there is the city of Cefalù. The tour includes accommodation at the Four Seasons San Domenico Palace, a boat trip, tastings on Mount Etna, and LGBTQ+ themed cultural and historical tours.
"A strategic asset for the tourism industry"
“A phenomenon born on the small screen, is now a strategic asset for the tourism industry,” comment the managers of Quiiky Tours. “The success of these experiences lies in their ability to combine a high cultural profile with quality services; this is what, now more than ever, determines the competitiveness of Sicily, and Italy, as a major destination.”
