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Monte Argentario and the Swedish Qarlbo Ab group to open two luxury hotels in Tuscany

Thursday, 28 April 2022 09:27

The Fabbriqa project is the result of an agreement signed by Erqole, a company which is part of  the Swedish hospitality group QarIbo Ab, and the Tuscan municipality of Monte Argentario. The project entails the restoration of the former Cirio factory's area which will be converted into a luxury property, and the Don Pedro hotel in Porto Ercole which will be relaunched as La Roqqa. 

The aim is sustainability

The property to be built on the former Cirio area will emphasize sustainability and environmental stewardship; elements that have characterized Erqole’s activity since its inception. Qarlbo Ab, headquartered in Stockholm, invests in entertainment and hospitality, as well as healthcare and real estate, and owns 100% of Erqole, which is wholly owned by the Jonsson family.

Experiencing authentic Tuscany 

"Tourism is a natural fuel for our economy - says the president of the Tuscany region, Eugenio Giani- normally standing at 10% of GDP and 11% in terms of jobs. We want to boost tourism, making it an opportunity not only for a holiday but to experience Tuscany in a really authentic way."

Facilitating investments

“I thank the Tuscany region and the municipality of Monte Argentario for showing their interest in promoting this project,” adds Jonsson, the founder of Erqole. “We intend encouraging Tuscany’s competitiveness and facilitating investments by companies like ours, also with a view to creating new jobs and boosting the local economy.”

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