Single travel is the fastest-growing travel wave today, and in Italy alone 8.4 million singles are traveling more, spending smarter, and chasing real experiences. Old-school agencies that push couples’ and family holidays need to heed this call to action, as more and more singles demand packages that mean freedom, connection, adventure and experiences.
Speed Vacanze, Italy’s N°1 singles-only tour operator, designs trips for age-matched groups, with exciting activities that range from wellness to culture and from sports to city breaks. Today’s singles, especially over 40, have money to spend and time to travel, but they are no longer interested in traditional city tours, plodding museum visits and pasta classes. They want tailor-made adventures, singles-only cruises, and off-beat experiences that actually mean something.
Sellers of travel need to realize that this singles market is no longer a niche, it is exploding and it is the new mainstream. And smart operators are already cashing in on this €1 billion market because there is no doubt that the future of travel is single. And it’s unstoppable.
Pamela McCourt Francescone
Executive Editor
