The concept of overtourism has not been thoroughly considered in Italian and western tourism. Of course, European destinations are the most visited both for their historical appeal and for the grandeur of what they have to offer, from food and wine to the mountains to the sea.
The real issue is that mass tourism inevitably harms the regions and places it invades. So there ought to be a brake to prevent this siege. But what brake can there be if Europe spends billions of euros promoting tourism?
If you spend millions of euros on destinations, it is natural that you expect a massive response from that investment. It consistently arrives, and eventually we come back to the problem of overtourism. Until strategies evolve we will have to contend with this phenomenon. And it’s not going to be easy.
Giuseppe Aloe
Editor in Chief
