A beauty tax, and quite a large one, was the provocation launched by Elisabetta Fabri at the first Pambianco hospitality forum. A tax, as a contribution to culture, to be paid by tourists arriving in Italy, to protect Italy’s natural heritage. Of course, you would then have to understand and…

Norse Atlantic Airways' new low-cost direct flights between New York JFK and Rome Fiumicino will take off on 19 June. The flights will be p2p with economy and premium seats Operated by Norse Atlantic Airways' 787 Dreamliners, low-cost long-haul flights return to Italian skies, following in the footsteps of Norwegian,…

Big problems are once again expected in the skies over Europe this summer. Already Lufthansa has announced that it is cutting thousands of flights, and other airlines have echoed this announcement. Naturally the news has thrown operators into a state of panic, as they still have last season's huge difficulties…

Good news from Euromonitor’s Travel Forecast Model, as reported by Travel Daily News, which forecasts that world inbound tourism spending this year should attain 83% of its peak 2019 levels, returning to full glory by 2024. Values-based offers such as sports, wellness and eco-tourism are headed to outperform standard packages,…

Italy has the most fragmented hotel market in Europe. Chains struggle to take off here because we are too individualistic, and our hotels are too small and too old to be attractive to those who think in terms of brands. How many times have we heard these or similar statements…

Lecce, a little town in Puglia in southern Italy, has ranked higher than many of the world’s best loved romantic hotspots according to the popular social media video-sharing app TikTok. When Discover Cars analyzed the number of TikTok views on the hashtags of popular destinations that appeal for their romance,…

So yes: no more traffic, no more queues, no more stress. Being stuck in a taxi in the traffic in the centre of Milan or Rome will no longer be a problem. At least from 2026 when the Winter Olympics will see the first electric flying taxis come into operation.…

So let's be clear: a portal that so far has cost €45 million and will soon have another €144 million from the Pnrr, should be the portal of portals. And not just in Italy, in the world. One of those mega sites that works perfectly, is consulted in Italy and…