Experiential tourism is now on everyone's lips, and it is a concept which inspires inbound tour operators to attract international customers. Within this broad framework, however, interpretations acquire different nuances. There are those who, like Ada Tour, refer to tourism “off the beaten track” to highlight the desire to bring…

In this world that questions the world, if you look closely there is only one thing that is certain: tourism. The numbers in this sector are growing exceptionally fast as billions of people move from one continent to another, resulting in the loss of billions in income. Of course, the…

It is a well-established fact that Naples and the Amalfi Coast have long captivated North American travelers. But that Sicily has now made its way into the hearts of the tourists is quite another story. A beautiful story, still to be written, although it will probably not come as a…

Two U.S. aviation giants are facing class-action lawsuits over an unexpected blind spot in their premium seat sales. The suits, filed in San Francisco and Brooklyn, claim millions of passengers paid extra for the coveted “window seat” experience, only to find themselves staring at a blank plastic panel. “Many travelers…

The value of investments made in Italy in 2024 was staggering, and there are ambitious but realistic projections for further growth by the end of 2025. But what really stands out is the growing prominence of luxury, which, moreover, involves not only big cities but extends to various other destinations,…

Green, gorgeous and gloriously underrated. Meet Umbria. Move over Amalfi and Tuscany, there’s a quieter, greener belle in town. London-based CV Villas has declared Umbria, affectionately dubbed Italy’s green heart, as its number one pick for Europe’s Most Underrated Luxury Destination. Now, granted, Umbria might not have the paparazzi pull…

Italy’s triple triumph in The Telegraph’s “Ten Best Cities in the World” - Florence at 6th, Rome 5th, and Venice cruising in at 2nd place, is a reminder that when it comes to culture, beauty, and charm, Italy literally steals the show. The only country with three spots in this…

Italy has high expectations for 2025 as a surge in arrivals from China is anticipated after the number of Chinese travellers rose by 24.7% in 2024 over the previous year for a total of 176,000 arrivals. A figure that was, however, below pre-Covid levels, when arrivals were around 451,000 (Bank…