Forget about the glitz and glamour of 5-star stays; the 4-star hotel is having a major comeback worldwide, and savvy travelers are loving it. A study by Hotelchamp revealed that 4-star properties get nearly double the booking conversion rates of their 5-star competitors, which means that more guests are choosing…

The Italian travel market continues to grow but at different paces: the hospitality sector's turnover is up 4%, and the transport sector is up 10%, while tour operators and travel agencies are growing by 8% (excluding cruises). In this context, eCommerce now accounts for 56% of the total value of…

Never will it be truer than in 2025 that all roads lead to Rome. And the same can be said for all air routes. The eagerly awaited Jubilee will be a magnet for the Eternal City, which will once again be an incredible sounding board for Catholics - and not…

Are the French really trying to lay claim to Rome’s iconic Spanish Steps? Well, not quite, but there is a bit of drama brewing. It all started when France’s Court of Auditors looked into the financial management of France's vast property holdings in the Eternal City, which include five churches…

In 2023, the top 29 Italian hotels generated a combined revenue of €1 billion. This is one of the most significant figures that emerged in the preview of the traditional Luxury Hospitality Report, now in its fifth edition. The study is a kind of census of luxury properties in Italy,…

The legendary Alitalia brand has just made a comeback. After years of nostalgia for a name that accompanied generations of travellers worldwide, ITA Airways has reintroduced the Alitalia logo. It is a soft reintroduction, “Inspired by Alitalia” that, by the end of 2024, ITA Airways says will be part of…

The concept of overtourism has not been thoroughly considered in Italian and western tourism. Of course, European destinations are the most visited both for their historical appeal and for the grandeur of what they have to offer, from food and wine to the mountains to the sea. The real issue…

That perfect selfie at Rome’s iconic Trevi Fountain could soon cost visitors more than the coin they are about to toss into it for luck. Because city officials are considering an entrance ticket to protect the timeless beauty of one of Rome’s most famous monuments. Rome's mayor Roberto Gualtieri wants…