When Condé Nast Traveler recently named Milan the Best Shopping City in Europe, it wasn’t a sentimental choice, it was a smart one. Because the 2026 travel buzzword is experience, and Milan has mastered the art of turning retail into the ultimate lifestyle experience. Yes, Milan’s shopping is exceptional, and…

The Milan Cortina 2026 Olympics are in full swing. Leaving aside the controversy over the soaring hotel room prices and many ancillary services, and setting aside discussions about the delay in completing infrastructural works, we have entered the vortex of an event that puts the spotlight on our entire country.…

Venice, poor thing, has become a victim of its own allure. While still ravishing, navigating St Mark’s Square or the Rialto Bridge requires the patience of a saint, and even the ban on large cruise ships has only taken the edge off the crowds. For travellers who want Adriatic splendour…

Italy is set to welcome some hundred new 5-star hotels in 2026, many through rebrandings, and new trends show how luxury hospitality is no longer being defined by scale alone, but by how it is imagined, executed, and experienced Some key themes stand out. First, quiet luxury replaces overt opulence…

Italy, a home to major events, is preparing to welcome an influx of visitors for the 25th Winter Olympics, scheduled for 6 to 22 February. Is everything ready? It's hard to say, with works still being completed and tickets still to be sold. The target figure, as revealed in the…

As Europeans mentally start packing their bags for 2026, Italy is once again high on their wish list. According to Jetcost, Italy is officially the second most searched country by Europeans to welcome the start of 2026, just behind Spain and well ahead of France, Portugal and the UK. Not…

Sustainability has become one of the workhorses of tourism promotion, ready to intercept a new form of demand that respects not only the natural environment, but also the cultures and territories visited as a fundamental principle. Over time the concept of “sustainability” has evolved and gained greater depth, encompassing a…