Experiential tourism and a series of tourism proposals in the Latium region were discussed at an event entitled Rome is, new travel experiences in and around Rome organized by CNA Roma for a group of Italian and international stakeholders, journalists and buyers.

“We have created new destinations and travel experiences”.

"We are facing a real challenge. We have to bring Rome and our region back to the center of tourist flows,” said Regional Tourism Councillor Valentina Corrado. “In recent months we have worked with stakeholders, and in particular with the trade associations, to create and enhance new destinations and travel experiences.”

Stefano Di Niola, Secretary CNA Roma said the strategic vision is for a new industrial model capable of enhancing interconnections and creating a virtuous circuit of players who can provide quality hospitality.

Roma is TTG Travel Experience

Enhancing the activities of key players 

"We have worked to enhance the activity of thousands of hospitality artisans and other players,” added Marco Misischia, President CNA Turismo Roma. “From small and medium-sized entrepreneurs in key sectors for tourism, such as travel agencies and tour operators, to the food, catering and crafts industries.”

Solutions for overtourism 

Repeater and quality tourism, longer stays, the redistribution of flows, seasonality, the need to stretch overnight stays, avoid hit and run tourism, and the opportunities offered by experiential tourism were all debated. As was the overtourism in Italy’s great art cities that forced administrations to adopt solutions like turnstiles, entry tickets, and tourist tracking.  Experiential tourism and diversified seasonal proposals are two ways to overcome these issues, it was said.

Published in Trade Opinions

In these times of social distancing small hotels are much in demand as they can guarantee privacy as well as total immersion in some of Italy’s most stunning beauty spots, without forgetting the comforts of a large hotel.  A farm with a view of the Dolomites, a wine resort surrounded by vineyards, a traditional residence in the lush Sicilian countryside, castles and noble palaces - there is so much to choose from! Each one is unique, and in common they have just a few rooms and no shortage of private spaces. Small is beautiful for exclusive and pampering holidays.

Oh what a beautiful castle!

History books tell the story of  Baron Rovero di Champeaux who built the fortified village of Campello Alto near Perugia  just a thousand years ago. Relais Borgo Campello in a Game of Thrones location consists of a castle and an ancient monastery with ten exclusive rooms and olive groves that wind between Assisi and Spoleto. Relais Borgo Campello Tel. 3204549321

spa borgo campello

A star-filled sky in the Dolomites

Twelve Skyview Chalets at the Camping Toblacher See overlooking Lake Dobbiaco for a total immersion in nature in the Dolomites, a UNESCO World Natural Heritage Site. The glass cubes have 360 ° views of the starry sky (hey have glass roofs)  private infrared saunas and Jacuzzis and breakfast is served directly in your chalet. Skyview Chalets Tel. 0474 973138

Baglio Occhipinti

A triumph of Sicilian Baroque

Baglio Occhipinti is a country relais in an ancient baglio, a traditional Sicilian rural residence. With only twelve rooms it has a private garden, views of the vineyards and the Iblei mountains and nature lovers will appreciate the organic garden as much as wine lovers will the cellar. You can laze by the pool or practice yoga, and if you are off for a day trip in the environs your hosts will prepare a vintage basket with meats, cheeses, wine and traditional grain bread. Baglio Occhipinti, Tel. 349 3944359

A tranquil farmstead with just two suites

The Grottner farm in Novale di Fiè, in the South Tyrol has just two suites – a mix of ancient traditional and ultra-modern design - in the historic rural building and in the turret. Relaxation and privacy are guaranteed, as are tranquility and solitude. The guests can enjoy the wellness center, the spa, the whirlpool and the outdoor swimming pool with views of the Dolomite mountains, of the 5-star Romantik Hotel Turm in Fiè allo Sciliar (BZ) and choose whether to breakfast on the farm or in the hotel. There is also a free shuttle for those wishing to dine at the Turm. Maso Grottner, Tel. 0471 725014, www.romantikhotels.com

Romantik Hotel Casa Thiele alla Signoria Madama Room

Florence. A 14th-century hotel in the heart of the Tuscan city

The Romantik Hotel Casa Thiele alla Signoria is in a 14th-century palazzo overlooking the pedestrian area of ​​Via dei Calzaiuoli in downtown Florence. With only five rooms social distancing is assured, as is a warm welcome and gracious hospitality. In a mix of history, art and beauty, the rooms in the tower house have original wooden ceilings, Tuscan terracotta floors and ancient stone walls with reproductions of famous paintings by Raphael, Paolo Uccello and Giotto.

From the hotel guests can set out to discover Florence but also the poignant beauty of the Chianti district with its famous and wine cellars. Romantik Hotel Casa Thiele alla Signoria Tel. +39 055 0937333.

Published in Experiences & Tips

The pandemic had disastrous consequents for tourism on both national and international levels, but car rental was one of those sectors that held up better than most And now it is bouncing back.  We talked about it with Franco Tomasi, managing director of Noleggiare.

It seems that car rental is one of the sectors that has picked up very fast. Can you confirm this?

“Yes, after a very stagnant early part of the year, things went very well this summer both in terms of volumes and turnover. The agencies that were most successful were those in seaside resorts, in particular in Sicily, Sardinia, Calabria and Apulia. Unfortunately agencies in airports like Fiumicino and Malpensa are still suffering, but we are optimistic there will be a gradual but consistent recovery. In fact we are already beginning to see it.”

What is the reason for this extraordinary rebound?

“It’s due to the rebound in tourism, especially domestic tourism but also that from neighbouring countries. I’m referring in particular to the non-intermediated individual tourist who rents a car to be independent and organized. Within the tourism supply chain car rental is one of the most easily accessed services, thanks also to the numerous sales channels available.”

 How has the car rental customer changed?

“As I said, the car rental customer is increasingly independent and books directly on car rental company portals or through a booking broker. He is increasingly aware and informed, demanding and contemporary. But let's not forget the importance of the B2B supply chain partners, who, as always, will be decisive when international flows start again.”

What digital innovations will you be introducing to make the service more efficient?

“For some time now we have had an efficient and modern reserved area for our partners, allowing them to manage the rental quickly under reserved conditions and to source reports in real time. For the end customer some months ago we successfully launched the web check-in option. This makes it quick and safe to make a rental through the agency. Our new app will be launched shortly with these and other innovative services, speeding up and facilitating access to our services.”

Published in Business

Land of Fashion is an outlet leader in Italy with over 150,000 square meters of villages in many popular destinations. Like all Italian and European businesses it was hard hit by the Covid pandemic, and to get a clear picture of how things are now  we spoke to Hubsolute's Chief Business Development Officer Mauro Acquati. 

At what stage is the recovery? What are your current numbers? 

“Overall we are better than 2020 but worse than 2019. At this stage of the recovery we can say we are somewhat satisfied. Since May we even exceeded pre-pandemic numbers, and the 2021 closing forecast will bring a similar growth rate to 2020, although it will not reach the overall performance of 2019.”

Which outlets are working best with tourists?  

“Our villages are in destinations with a strong tourist vocation. The villages of Franciacorta and Mantua get the spin-off from Lake Garda. Palmanova benefits from travellers heading to the north-eastern coast. Valdichiana is in the heart of Tuscany, and Molfetta exploits the growing popularity of Apulia. All our villages had a very satisfying summer.”

What are Land of Fashion’s prospects in a market that now seems to have turned the corner?

“We are strong players, we work at local levels. Our customers have remained faithful and are rewarding us. This has also allowed us to add to the brands with new openings and with others in the pipeline. We are positive and we hope to come out stronger and with a great future ahead of us.”   

Have you gone back to pre Covid numbers?

“Yes, as a trend. But the first part of the year weighs on the overall result.”

Published in Leisure

The Grand Hotel della Posta has reopened under new management.  After a year of closure the historic hotel in Sondrio, in the Valtellina region, has reopened under Ppn Hospitality, a rapidly expanding company that already manages Falisia, a Luxury Collection Resort & Spa in Portopiccolo and has plans over the next two years for Marriott brand properties in Venice, Pompeii, Rome and Cortina.  The goal is to reposition the Grand Hotel della Posta in line with Sondrio's relaunch for the 2026 Milan Cortina Winter Olympic Games. The property has 38 rooms and suites and six meeting rooms, the largest of which can take up to 140 guests. 

grand hotel della posta

We want to bring leisure and MICE tourism to the destination. We are truly honoured to operate in this wonderful context  supporting Sondrio’s repositioning as a leisure and business destination - said Ppn Hospitality’s CEO Filippo Cavandoli -. The area has wonderful Nebbiolo vineyard terraces, breathtaking landscapes, hiking and trekking and in view of the Olympic Games we will work in synergy with local players. Our aim is to bring both leisure and MICE tourism to the destination and focus on a higher quality of service with a particular emphasis on catering. The 1862 Ristorante della Posta will remain faithful to tradition, but we will be adding some eclectic notes to enhance the wonderful products of the land.

Published in Hospitality

Terme Merano is getting ready for Christmas. The first appointment is on 3 December with the Christmas Special Night that kicks off the holiday atmosphere and for the entire holiday period the skating rink in the Piazza Terme will be the most popular Christmas attraction, drawing between 100 to 150 skaters every day. Optimal ice conditions are guaranteed and the decorations and lights, the big Christmas tree and the nativity scene with life-size statues do the rest.  The magic continues inside the luminous glass cube with its swimming pools, sauna area and relaxation rooms. To cuddle up on a sofa in front of a roaring fire, with soft lights and background music is the ideal way to chill out. 

A line of locally-produced cosmetics to put under the tree

The Terme Merano cosmetic line, made with local South Tyrol products and enriched with precious thermal water, is perfect for all skin types. Among the large range of facial products there is the Apple Energy Serum which is rich in hyaluronic acid, while among the creams the Sensitive Cream is based on edelweiss extracts and  slows down the aging process. The Cleansing Milk with grapes has a light texture, is fresh and delicate and is suitable for all skin types. The Fruit Peel with fruit and apple acids is rich in vitamins and minerals, and the Vitamin Oil with sea buckthorn is a true concentrate of vitamin C and energy. The Anti Aging Mask, made from grapes, kaolin and shea butter, is rich in resveratrol the antioxidant par excellence that has a moisturizing, regenerating and illuminating action. 

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Spa-perfect results also at home

Using these products you can get spa-perfect results at home. For example for a smoothing and moisturizing treatment you can cleanse the skin with the Cleansing Milk, apply the Fruit Peel and finish with the serum and cream. Or if you want an intensive illuminating treatment, after cleansing the skin apply the Fruit Peel for 5-8 minutes and then massage with six drops of Vitamin Oil.  

merano 3

Cinnamon and gingerbread

The first appointment with the magical atmosphere of the holidays is at the Merano Thermal Baths on Friday 3 December with the Christmas Special Night. The trees in the park and the facade of the glass and steel cube are lit up, the swimming and sauna areas stay open until midnight and guests can also enjoy local food and wines. Start the morning with Brunch in the Bistro, a rich breakfast of cold cuts, poached eggs and bacon or smoked Norwegian salmon, raw vegetables and horseradish. And for lunch or dinner there is the Special Menu to be enjoyed in the informal setting of the Bistro or in the comfortable Self Service.

merano thermal bathsMerano Thermal Baths

Merano is a town to be enjoyed on foot

Stroll under the arcades to admire the elegantly decorated windows of the shops in the center. Or take a walk along the Passirio river.  Merano has a pleasantly mild climate even in winter and so is ideal to be enjoyed on foot at any time of year.  Terme Merano’s partner,  the City Hotel, has an offer available from 19 December 2021 to 8 January 2022: the Christmas in Merano package of 5 nights with breakfast, a sweet surprise in the room, a three-hour entrance to the Merano Thermal Baths, one partial massage in the City Spa and free use of the Wellness Center with a Spa kit and a MuseuMobilcard for public transport and to visit 90 museums in the South Tyrol. All starting from €689 per person.

For information: Terme Merano, www.termemerano.it.  Tel. 0473.252000.
Published in Cities & Regions

Simply Hu (pronounced you) is a product built around the needs of each individual guest. Chief Marketing Officer Valentina Fioravanti explains the reason for the new name of the Human Company Group’s open-air brand:

It guarantees more brand awareness for our open-air segment consisting of seven villages and three urban campsites (all in Italy except one in Luxembourg. Ed.). Despite this difficult year for the travel industry, they have all performed really well.


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Domestic demand was up 8%

The high season closed 10% over the forecast budget. Despite the slow start caused by regulatory uncertainties, the summer saw the overwhelming return of international visitors as well as a further increase in domestic demand with 876,000 Italian arrivals, +8% over the already excellent 2020 results.  This was chiefly thanks to the new Montescudaio village which, with its proximity to the sea, boosted Hu’s offer for seaside holidays, topping the estimated budget by 16%.

The German and Polish markets responded very well

However, what really pushed growth were international bookings.

The German market responded exceptionally well, with a 119% increase year on year - said Chief Commercial Officer Bruna Gallo - Arrivals from Holland also went very well (+ 40%), as they did from Poland. In 2019 Polish visitors were on the rise, then in 2020 they all but disappeared.  


A new lido and a sport village

A further contribution to Human Company’s success was a longer September season, again thanks to the German demand driven by evergreen guests. For 2022 the company intends consolidating this year’s numbers, and there are also projects underway with the new Eraclea Porto Tolle lido and the Cavriglia sport village.

Published in Leisure

The eighteen Autentico Hotels are all family owned and share a genuine passion for the art of authentic Italian hospitality and guest care. Unique in terms of location, identity and service, they have been chosen for their personality and warmth, and for how they ensure that guests enjoy exclusive experiences and memorable experiences.

Each hotel is a gateway to the most exclusive and sought-after corners of Italy

With Autentico Hotels you discovery a truly magical Italy with beauty at every corner, from the mountains to the sea and from the lakes to the big cities, all of which are rich in history, art and culture. Each one of the Autentico Hotels is different and unique, and is a gateway to the most exclusive and sought-after corners of Italy to be discovered through their food, lifestyle and local traditions.

Grand Hotel et de Milan has hosted Verdi, Callas and countless celebrities

It is a great pleasure to welcome a new hotel to our group -  said Mario Cardone, Business Development and Co-Founder Autentico Hospitality -.  The prestigious Grand Hotel et de Milan, a historic 5-star luxury hotel in the center of Milan, has been managed for generations and with great passion by the Bertazzoni family who recently renovated it while preserving the ancient charm of the noble 19th century Milanese residence.  

Giuseppe Verdi, Maria Callas, Gabriele D'Annunzio and, more recently, Vittorio De Sica and many other celebrities, have stayed in its sumptuous rooms.

Optimizing the performance of the member hotels’ websites

Today we are a benchmark for high-end hospitality as well as for our commercial representation, distribution and revenue management, information technology and digital marketing - continued Cardone -. We have a new partnership with Estrogeni, a marketing intelligence company specialized in digital marketing which has offices in Rome, London and Dortmund. The aim is to help the Autentico properties optimize the performance of their respective websites. 

Published in Hospitality, Business

The Val Gardena (South Tyrol - Dolomites) is an extensive winter sports paradise with 500 kms of slopes and modern ski lifts, and is connected to the world’s largest ski carousel. The slopes are for all levels of skier, from beginners to experts, and for this new season two exciting new ski runs have been added.  They are the La Ria, which was ready last season but never opened, and the Pilat, the long-awaited descent that will bring anyone skiing in the Siusi Alps back to Ortisei.

The new La Ria is a black ski run 

The new black La Ria run, which starts from the top station of the Dantercepies cable car and winds for more than a kilometer at 310 metres asl, has a maximum gradient of 52% and is a pure adrenaline flow for experienced skiers.

The new Pilat run has views over the Val Gardena valley

The other new slope, the Pilat, connects the Alpe di Siusi and the Val Gardena. A natural slope winding through rocky woodlands up to Ortisei, it is a spectacular forest track with unique views over the whole of the Val Gardena valley. It is 4,670 metres long with an altitude difference of 778 metres and an average gradient of 34%.

The new Sassolungo Cable Car can take ten people

Another novelty is the Leitner Ropeways on the Plan de Gralba; a Symphony 10 cabin designed by Pininfarina. This Sassolungo Cable Car has new standards in terms of comfort, safety and performance. The 10-person cabin is spacious and has a large entrance area that overcomes the stress of boarding.


The new cableway is an innovative concept of sustainable mobility

The 81 cabins, with premium heated seats by Leitner, have a capacity of 3,450 people an hour.
The cableway just installed in the Sassolungo and Sella area is an innovative concept of sustainable mobility. Thanks to the new lift and the 8-seater Gran Paradiso chairlift with heated seats, you can now reach the Passo Sella pass in just 25 minutes from the Plan de Gralba car park, making it possible to easily get to the Sella Pass even without a car - said Igor Marzola, Director Piz Sella Cable Car. 

Published in Leisure

After a long period of abstinence, great art exhibitions are back on the bill again in Rome. Autumn in particular is the ideal season to plan cultural visits and stays in the capital. The weather is no longer to hot, and museums are a wonderful alternative to outdoor activities on rainy days.

Sebastião Salgado, Amazônia   MAXXI 1 October-13 February 2022

This exhibition premiered in Italy and the more than 200 works bring you into Brazilian Amazonia, combining Salgado's photographs with the sounds of the forest. The works highlight the fragility of this ecosystem and the relationship humans have with i

First, woman. Margaret Bourke-White   Museo di Roma in Trastevere until 27 February 2022

Margaret Bourke-White is one of the most representative and emblematic figures of photojournalism. This retrospective documents her vision and her life in over 100 images. She was a pioneer and explored every aspect of photography, from collaborating with Fortune and Life to visual chronicles of the Second World War, and from famous portraits like those of Stalin and Gandhi to the South Africa of apartheid and the America of racial conflicts.

Klimt  Palazzo Braschi from 26 October 2021

Over 100 works are on display thanks to the collaboration with the Belvedere Museum in Vienna and in cooperation with the Klimt Foundation. Through paintings, drawings, sketches and posters divided into 14 sections, this is an homage to Klimt's life, with particular attention to his time in Italy.

Dante's Inferno   Quirinale Stables 15 October 2021-9 January 2022

An international event to mark the celebrations of the seven hundred years since the death of Dante Alighieri. This is the first exhibition dedicated to the Inferno. The 200 works tell the presence in iconography and thought, of the concept of hell and damnation from the Middle Ages to the present day through the words of Dante and as represented by artists from all eras.

All about Banksy Exhibition 2   Chiostro del Bramante until 9 January 2022

A new exhibition that tells you everything you want to know about the most famous unknown artist in the world through 250 works from private collections. There is also an important documentary section consisting of photographs, reports and videos.

I Marmi Torlonia. Collecting Masterpieces   Capitoline Museums until 9 January  2022
On display are 92 Greco-Roman works selected from the marbles of the most prestigious private collection of Greco-Roman art in the world. The works on display belong to the various collection groups that have been part of the Torlonia family since the early
1800s, and are a journey through the history of collecting and the restoration practices of ancient, Greek and Roman marbles.

Raphael and the Domus Aurea. The invention of grotesques.  Domus Aurea until 7 January 2022.

An exhibition that pays homage to the great artist Raffaello Sanzio in the year that marks 500th anniversary of his death, and illustrates the history of the rediscovery of the beautiful original frescoes in Nero's residence. For this event a new entrance to the Domus Aurea was inaugurated and a pedestrian access walkway leads from the Parco del Colle Oppio to the Sala Ottagona.

Published in MICE & Events

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