Italy's best experiential hotels were revealed at the Experiential Hospitality Awards 2025.
Some 778 5-star hotels were in the running
The winners of the Experiential Hospitality Awards 2025 have been announced by Turneo.The voting was based on the Turneo Experience Index, based on five criteria that measure how effectively hotels integrate, personalize and promote experiences. Some 778 five-star properties in Italy were in the running, among them, 30 hotels that stood out for excellence which were rewarded for redefining the standards of experiential hospitality.
Meaningful experiences top the bill
"Italy's potential for experiential tourism is extraordinary - from the vineyards of Piedmont and the timeless hills of Tuscany, to the Alpine culture of the Dolomites and the coastal heritage of the South. With such diversity, Italy is unique and can lead Europe into the new era of experiential hospitality. Today we celebrate the hotels that know how to translate this heritage into authentic and meaningful experiences," said Alessandro D'Andrea, sales director Italy, Turneo.
Italy’s ten best experiential hotels
The 10 best experiential hotels in Italy in 2025 are 1.Villa Igiea, a Rocco Forte Hotel; 2. Altafiumara Resort & Spa; 3. Le Marne Relais, Piedmont; 4 Grand Hotel da Vinci, Emilia-Romagna; 5. Cyprianerhof Dolomit Resort, South Tyrol; 6. Oasyhotel, Tuscany; 7. Grand Hotel Imperiale, Tuscany; 8. Dolce Vita Hotel Preidlhof, Alto Adige; 9. Vista Ostuni, Puglia, and 10. Terme di Saturnia Natural SPA & Golf Resort, Tuscany.
“Transforming their heritage into experiences”
"Italian hospitality has always been admired for its elegance, warmth and deep connection with the territory. What distinguishes these award-winning hotels is their ability to transform that heritage into experiences that connect guests with the authentic soul of the country. They represent the very essence of Italian hospitality - timeless environments enlivened by unforgettable moments," says Fran Kauzlaric, Turneo’s chief commercial officer.
The RevPAR rises for hotels with a focus on experiences
In Turneo's latest research, which analyzed 122 hotel groups worldwide, representing 12.2 million rooms and €131 billion in annual revenue, it was found that hotels with a focus on experiences register on average 262% higher RevPAR than those with a low level of experiential integration. The research also showed that increasing the share of guests booking experiences by 30% can generate up to 55% RevPAR growth.
