Travel Friends is one of the most dynamic players in the B2B tourism sector. Worldwide services, with a focus on Italy Thanks to a model combining advanced technology, local expertise and a deep understanding of the needs of international markets the DMC is specialized in Italy and has gradually expanded…

Today’s travellers are no longer satisfied with simply visiting Italy. Authenticity, personalisation and emotional connection have become the real currency of travel. BIT 2026 positions itself precisely at this intersection, offering buyers a platform where Italy’s brand can be explored, and recomposed into market-ready proposals. Presented by Fiera Milano at…

Sport is no longer just a reason to travel. It is the spark that sets destinations in motion. As the Olympics Winter Games of Milano Cortina 2026 approach, Italy enters a defining moment. Sport is already a major tourism driver for the country, generating an estimated €12 billion in 2024…

A land where volcanic hills, lakes and century-old olive groves meet temples by the sea. This is Basilicata seen through the lens of LucanaSapiens, a project curating thematic itineraries from Mount Vulture to the Ionian coast, weaving together wine, olive oil, archaeology and landscapes. It is an invitation to travellers…

The Green Community project by Buy Tuscany was recently presented in Livorno. A showcase of new ecotourism products Sustainable tourism was the star theme at the opening of Buy Tuscany 2025, with the conference “Sustainable tourism and networked territory, a presentation of the tourist products of the Green Community project.…

Roots-IN 2025: Matera as Heritage Tourism Capital There are events that are not just trade fairs, but become laboratories of the future. Among these is Roots-IN, the Heritage Tourism Exchange that will return to Matera for its fourth edition from 18 to 19 November 2025. For two days the city…

In the beating heart of Verona, overlooking Piazza delle Erbe, stands a place capable of surprising and enchanting. Palazzo Maffei is a treasure trove of art and history that welcomes the visitor on a timeless journey. Whether you are an art lover, a tourist in search of beauty, or a…

2nd-3rd June 2025 Intercontinental London – The O2 The travel landscape is moving at a tremendous speed. Now more than ever, travel professionals need to have their finger on the pulse when it comes to trends, insights and consumer demands to ensure that they are future ready as well as…