At ITB Berlin Italiabsolutely spoke to Alessandro Anello, Palermo city council’s tourism councillor, who said his city is presenting exciting new developments aimed at boosting its appeal to international travellers.
The Mosaic Path Project is a UNESCO route
One of the key highlights, Anello said, is the Mosaic Path Project, a dedicated initiative to further promote the Arab-Norman itinerary which is a UNESCO World Heritage route. “This itinerary comprises nine historic sites. It is a testament to the rich cultural legacy of Sicily and the sites include the Cathedral, the Royal Palace, the Zisa Castle, the Admiral’s Bridge, the Church of San Cataldo, San Giovanni degli Eremiti and the Cathedrals of Monreale and Cefalù. The Mosaic Path Project incorporates digital tools, including a dedicated App and website for easy access, and it allows visitors to explore not only the stunning mosaics but also a broader "mosaic" of history, culture, and experiences across Palermo.”
“We are using culture and sport to promote Palermo year round”
Palermo, continued the councillor, is also partaking in major international trade fairs like the ITB to increase tourist flows throughout the year, particularly during traditionally low seasons such as November, January, and February. An expanded calendar of events for 2025 will cover both cultural and sporting attractions including the Extra-Hotel Tourism Exchange and the November Luxury Travel Fair. “Sports tourism,- said Councillor Anello, - is another way to extend the travel season and attract diverse visitor segments, and this year we will host the Palermo Montecarlo International Women’s Tennis Tournament, the Florio Trophy, and the World Powerboat Championship among others.” 
Alessandro Mazza, an ambassador for Italian tourism
We also met up with Alessandro Mazza, a well-known television presenter and a familiar face at key events promoting Italian tourism. Alessandro’s passion for Italy is not just professional but also personal, and he has spent many holidays in Italy, particularly in the Marche region where his father was born. Alessandro’s enthusiasm for Italy goes beyond professional engagements, “I gladly share my love for Italy with friends and colleagues, and I welcome any opportunity to act as an ambassador for Italian tourism.”
