Buone Vacanze is changing its brand to become BV Hotels & Resorts.
Resorts and leisure properties, but also urban and business hotels
This new corporate vision reflects the desire to offer guests increasingly sophisticated and personalized experiences, as well as to position the product not just in the resorts and leisure tourism segment but also as an urban and business operator. The rebranding has also led to the creation of a new logo, while "Value spreads" is the new claim and philosophy of the brand. The colour too changes, making way for blue, a symbol of luxury and elegance designed to embody BV's two souls: business and leisure.
“We provide an unforgettable experience for guests”
"This rebranding represents a new stage for our company,- says President Franco Falcone. -We are excited to introduce BV Hotels & Resorts as our new identity although our mission, to provide an unforgettable experience for guests, remains unchanged. We will continue to focus on excellence, creativity and innovation to ensure that every stay with us is a valuable experience."
Six properties in cities and seaside locations
To date the company operates six properties: three city hotels in Rome, Assisi and Cosenza, plus three resorts in seaside locations in Calabria. In line with the rebranding, the group will also launch a new website www.bvhotels.it, with details on its facilities as well as useful information and tips.
