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Ho Collection. Turnover up 50% over 2021 this summer

By Monday, 24 October 2022 11:28

Turnover was up 50% over 2021 this summer for Ho Collection thanks to smart working and flexibility at work, both of which are driving the Group’s performance.

This summer Ho Collection benefited from a demand no longer concentrated only in August but better spread over all the months of the hottest season of the year. 

Five hotels in Puglia and one in Rome

The company, which manages five properties in Puglia and one in Rome, thus recorded a 50% increase in turnover in June, July and September, compared to the same months in 2021, as well as a 10% increase in August.

Mattia De Gennaro Ho Collection Mattia De Gennaro

“Our goal is to have 1,500 rooms by 2025”

"We are very happy with this trend," says Mattia De Gennaro, managing director of Ho Hotels Collection, "also because by the end of the year we expect to exceed €20 million in total turnover again, with an increase of close to 90% compared to 2021. In recent months we have invested heavily in our properties, with major restyling. For the future we want to continue to grow in Puglia and move into new destinations, with the goal of having 1,500 rooms by 2025."



Foreign markets are back up to 50%

The figure for international arrivals is also very positive. In 2021 the Italian market accounted for over 80% of the total, with the remaining European part mainly French. This year however foreign markets have returned to occupy a slice of around 50% of the company's turnover, with a significant number of Americans, British, Dutch and other long-haul arrivals, for example from Brazil and Australia.

“The corporate and leisure markets will be more volatile” 

"It’s too early to make forecasts for the winter, but we are confident," adds De Gennaro. - The pricing issue will be a constant in the trade-off between increased operating costs and pressure on the spending potential of companies and individual customers. There will certainly be a complex transitional phase until the economy settles in line with rising inflation. In this context, the luxury sector will be little affected, while corporate and leisure will become more volatile and here both quality and flexibility will, as always, be determining factors.”

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