The Expo Tuscia project from the DMO is a blueprint for targeted territorial marketing.
“The Expo Tuscia DMO is a tool to trigger virtuous processes”
The project stems from an important consideration,” says Vincenzo Peparello, president of the DMO. -A profound change in distribution has led to new needs and lifestyles in a society that was changed by the pandemic. This has impacted strongly on travel and seen the arrival of a “new” kind of tourist. And so the Expo Tuscia DMO was set up as a tool to trigger virtuous processes combining territorial and entrepreneurial marketing through targeted actions involving both public and private players.”
The need to reposition Tuscia as a destination
"Destinations must be able to offer thematic tourism to a target clientele that is increasingly interested in the quality of life of a destination, its excellence and sustainability,- says destination manager Francesco Comotti. -With this awareness, and taking into account the objectives of the EU and of the PNRR, we have to reposition our destination to respond to the new needs of national and international tourism.”
The focus is on heritage and religious tourism
“Tuscia wants to propose alternative and complementary products on the Italian and international markets, but also niche products linked to our culture and traditions, food and wines,- says Pepparello, and we will also promote trekking and the environment.” Ample space will also be given to heritage and religious tourism in anticipation of the 2025 Jubilee. “Experiential tourism enhances individual entrepreneurial skills, is more responsible and coherent and respects places and local communities.”
Boosting the economic and cultural added value that tourists bring
In this scenario Expo Tuscia becomes an effective tool for the strategic objectives in the Lazio Region's tourism development plans, such as the redistribution of tourist flows, and lengthening the season and the stay. "We see ourselves as an instrument for the realization of these aims," says Francesco Comotti, -and we will take concrete steps to put the spotlight on boosting the economic and cultural added value that tourists bring to a destination.”
