Expo Tuscia, a Destination Management Organisation (DMO) that brings together the territorial and entrepreneurial marketing of Southern Etruria in northern Lazio, involves public and private players in actions aimed at promoting an area with an appealing range of natural, cultural, archaeological and food and wine attractions. A series of strategic objectives are being developed to attract new tourist flows, stretch the season and the length of stay by offering a diversified range of services and products.
vincenzo peparello"Ours is a constantly growing consortium," emphasized President Vincenzo Peparello. "We are expanding our base with new members ranging from hotels to non-hotels and from agritourism properties to the agri-food sector. We are the only DMO in the province that embraces the entire provincial territory of Southern Etruria,” he said.
For 2024, Peparello continued, there are plans to participate in various trade fairs such as the BIT in Milan and the BMT in Naples, while a press tour with workshops for Italian and global tourism professionals will be organized in Spring, presenting a series of themed tourist packages by product lines. "In addition, we are about to launch a bilingual sales promotion platform in English and Italian, targeting both individual Italian and international tourists. There will be a reserved area for professional operators, and while not offering intermediation we will offer a full range of services. It will be connected with other networks and platforms aimed at both individual and professional demand."
Expo Tuscia is one of the few DMOs in Lazio that covers different types of clusters with alternative and complementary products, as well as niche offers related to its culture and traditions, food and wine, says director Francesco Comolli. "For us, foreign markets are complementary to Italian demand. Northern European markets in particular are showing great interest in what we have to offer. Our product meets their needs for authentic and genuine experiences, food and wine, and hospitality."
