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Francigena and Taste Trails in Tuscia, a new DMO promoting the Tuscia Viterbese region

Wednesday, 16 February 2022 09:56
 Francigena Tuscia Butteri e cavalli liberi nella by Luca Perazzolo

Francigena and Taste Trails in Tuscia is a new destination management organization promoting the central Italian Tuscia Viterbese region. With some 60 industry player partners, the DMO will promote new forms of tourism in the area around Viterbo, highlighting its history and heritage, nature, archaeology, pilgrims' trails and places of meditation.

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Biking along ancient pilgrim trails 

The project, led by the municipality of Acquapendente, integrates digital and heritage to highlight new ways of discovering the UNESCO Via Francigena. Starting with the TusciApp, Francigena and Taste Trails in Tuscia will network with pilgrim trails through each of the municipalities along the route. The enhancement of the trails will include Viterbo-Rome via Francigena  by Mountain-bike  - 115 kilometers of  Tuscia with  a 1,500-meter elevation, starting in  the heart of Rome, passing through Vetralla, Capranica, Torre di Orlando, Sutri and ending in Monterosi. 

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Trails for tourists with mobility impairments 

Those who prefer a slower and more meditative kind of tourism will enjoy Stories of Bike and Friendship: a writing workshop that blends the beauty of the Via Francigena with travelling by bike  - along routes also intended for tourists with mobility impairments, raising awareness for this segment and making the trail accessible to all.

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Environmental training and protection

The environment takes centre stage with I Love Francigena in collaboration with the Buratti High School, leader of the provincial network of Green Schools, and with cultural operators from Capranica. Students and operators will discuss and train on issues of environmental protection, engaging in waste collection and cleaning, as well as telling stories of the ancient pilgrims and of the artisan stores the met along the way. 

Cowboys, brigands and herdsmen

There is also space for folklore, re-enactments, culture and live entertainment with the Forest on the Francigena, a theatrical event in the charming Sasseto forest. Other attractions will include thematic events related to the figures of brigands, cowboys and sharecroppers; a series of events to discover the fascinating and controversial figure of the brigand through hiking-storytelling in the areas once frequented by these famous characters of the Alta Tuscia. Also along the way you will discover the traditions of the cowboys of the Latium Maremma, the last horse herdsmen in Europe.

A gastronomic contest for starred chefs

The Pilgrim's Basket is an ideal link between the Francigena and the foods and wines of the region in an eco-sustainable format. The DMO will also propose Tuscia under the Stars a gastronomic contest involving the starred chefs of the region and the many excellent producers or local foods and wines.  Ivana Pagliara, Destination Manager for La Francigena and Taste Routes in Tuscia, who heads the project, is  a professional with over 25 years of experience in territorial marketing  and co-owner of PromoTuscia , a project management and tour operating company.

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